Items related to Enterprise Content Strategy: A Project Guide
Synopsis
Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy. Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.
About the Author
Kevin Nichols (@kpnichols) is an award-winning thought leader, digital industry enthusiast, and author with more than 19 years of professional experience. As leader of one of the oldest global content strategy teams, Kevin has grown that team to become one of the largest and most successful in the world. Kevin has been a forerunner and major contributor to user experience and content strategy. He has authored numerous articles on content strategy, user experience, and digital strategy. You can learn more about him at kevinpnichols.com.
In 2014, he coauthored (with Donald Chesnut) UX For Dummies.
"synopsis" may belong to another edition of this title.
Review
"A practical, hands-on book that is jam-packed full of definitions, questions you need to ask, checklists, and guidelines."
--Ann Rockley (from the foreword)
Founder and President, The Rockley Group
"A great guidebook on all of the basics, from strategies through to tactics, on the world of enterprise-level content strategy.
--Donald Chesnut
Chief Experience Officer, SapientNitro
"A real-world manual for anyone integrating content strategy into their organization."
--Rebecca A Schneider
President, Azzard Consulting
"Start to finish, a true practitioner's guide for content strategy."
--Laura Lerner
Senior Director, Enterprise Knowledge Architecture, ADP, LLC
"About this title" may belong to another edition of this title.
- PublisherXML Press
- Publication date2015
- ISBN 10 1937434443
- ISBN 13 9781937434441
- BindingPaperback
- LanguageEnglish
- Number of pages160
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