BioPharma Value Chain Management (B&W): A Practical Guide

Softcover

ISBN 10: 1937633101 ISBN 13: 9781937633103

Publisher: RxCommercial Research International Incorporated, 2012

BioPharma Value Chain Management™—A Practical Guide (2nd Edition) BioPharma value chain management requires an in-depth understanding of what it takes to discover, develop and commercialize a product. The product discovery and development is an arduous process and requires signifi cant investment. Developing an attractive product value proposition and ensuring stakeholder adoption are at the heart of value creation for any product. The commercial value of an innovative product must be maximized during the patent protection period. A deeper understanding of science combined with the ability to make products commercially successful is critical to maximize BioPharma investments. This book is designed to assist U.S. BioPharma professionals to better understand what it takes to (i) develop and commercialize drugs in this complex healthcare environment, (ii) manage key activities along the value chain, and (iii) spot potential investment opportunities to further strengthen the portfolio.

About the Author:

RxCommercial Research International is the publication arm of RxCommercial, a global management consulting fi rm specializing in BioPharma product development and commercialization. The fi rm off ers 1) Roadmaps for product development and commercialization, 2) Practical Guides on value chain management, and 3) Toolkits & Training Modules for value chain optimization. These solutions are designed to help pharmaceutical and biotechnology companies maximize their investments into products. The fi rm’s corporate headquarters is located in the USA.