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Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people - Softcover
Synopsis
Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values, and interests that lead to purchasing decisions―as well as all decisions that a person makes in life. For businesses of all sizes wanting to understand their clients' and customers' motivations and interests, Psychodynamics is a powerful new tool for the sales and marketing toolbox.
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About the Author
John Tyler has spent over 30 years in the fields of marketing and opinion research. His clients include Fortune 500 corporations, multi-nationals, government organizations, non-profits, and small businesses. His unique experience and expertise has given him the ability to form cutting edge insights into the motivations that drive people to take actions and make decisions.
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- PublisherKbpublishing
- Publication date2015
- ISBN 10 193801524X
- ISBN 13 9781938015243
- BindingPaperback
- Number of pages96
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