This triumphant memoir of guts, family and bucking the establishment traces a fifty-five-year journey that mirrors the natural health movement. Beginning in a time when white bread was health food, Gaye and Hartley Anderson leave security to pursue a crazy idea they cannot ignore. Their friends snicker and the Food and Drug Administration bullies them, but they inspire each other through poverty, disasters, and the trials of family business. Starting at the kitchen table, they and their contemporaries grow into a multi-billion-dollar industry. Every Essential Element is the true story of the author's parents: a quirky, lovely reminder of how two people can make it--in marriage, business, and life.
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Rhonda Lauritzen is the youngest of seven in the Hartley and Gaye Anderson family, and the only girl. The Andersons founded Mineral Resources International (MRI) before she was born so she had great adventures scampering around trade shows, taking naps under their booth table and sampling all carob delights a kid could enjoy. During her teenage years she watched the industry mature from mom-and-pop operations into the likes of Whole Foods. At age 23 she became general manager of the company, working alongside her big brothers followed by a stint away for an MBA. Upon return she took the helm as CEO for three years. In 2005 she branched out from the family to work as a college VP. Five years after publishing Every Essential Element, she started to write life stories full time. Today she also speaks at national conferences on family storytelling and she regularly teaches others how to tell their own stories.
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Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Condition: very_good. Milan Lauritzen (illustrator). Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. Seller Inventory # OTV.1938111001.VG