Cooking with Trader Joe's Cookbook: Easy Lunch Boxes - Hardcover

Kelly Lester

Hardcover

ISBN 10: 1938706005 ISBN 13: 9781938706004

Publisher: Brown Bag Publishers, 2012

Synopsis

Lunch Packing Madness - SOLVED! Now you can pack lunches FAST with food from Trader Joe's and EasyLunchboxes. Meet Kelly Lester - mom of 3, avid Trader Joe's fan, and creator of the ingenious EasyLunchbox System. With wit, warmth, and imagination, Kelly and 32 of her friends (who just happen to be lunch-packing experts!) share their stories, favorite recipes, and time-saving tips to make lunch-packing madness a thing of the past.
Now it's EASY to:
   ► Ditch expensive, processed "convenience" foods
   ► Prepare yummy food even your pickiest eater will devour
   ► Pack lunches FAST

You'll find dozens of easy-to-prepare meal ideas that will appeal to both kids and adults, such as Holy Fritatta!, Mangia Muffins, Dog and Bone Sandwiches, Work it out Veggie Wraps, Ham and Cheese Hug-a-bles, All Thai'd Up at the Office, Reuben Pasta Salad, Guyana Finish That Rice, Slap Yo Mama Vegan Burger, Caprese Heaven, Husband-Tested Chicken, Cauli-fornia Dreamin' Pizza, Salad You'll Swim Upstream for, Pasta-tively Delicious, and many more.
Gorgeous full-color photos for every recipe and nutritional info throughout. Includes gluten-free, vegan, vegetarian, and kid-friendly chapters, as well as substitution ideas for nut, dye, and other allergies. And like the other books in the Cooking With Trader Joe's Cookbook series, the ingredients are easy and wholesome because they come from Trader Joe's, yet can be substituted if the reader shops elsewhere.

"With the combination of Kelly's ingenuity, recipes from the EasyLunchboxes community, and Trader Joe's fabulous specialty foods, this book provides everything you need to create delicious, healthy, and enticing meals-to-go." - from the book's foreword by Bettina Elias Siegel of The Lunch Tray

About this title

About the Author

Kelly Lester is a singer and actress with over three decades of stage, film, and TV credits (KellyLester.com). She is also a successful entrepreneur with no formal business training. In 2009 she founded her second company, EasyLunchboxes.com, which was born out of her innate ability to do things efficiently while on a shoestring budget, and her desire to send her daughters to school with waste-free, healthy lunches. With no money for advertising, Kelly turned to social media. Relying solely on word-of-mouth-marketing, she grew her sales via positive blog reviews and lots of "likes". EasyLunchboxes have been the #1 best-selling lunch boxes on Amazon.com since 2011, and her "seller success story" was prominently featured on Amazon's home page. Her EasyLunchboxes Facebook fan page was named a Top Ten Small Business Facebook Page by SocialMediaExaminer.com. Consequently, she has added "Social Media Expert" to her resume. Kelly is in demand as a public speaker, inspiring and motivating other entrepreneurs and small business owners with her story and self-taught marketing skills. As a solo mompreneur with no employees, Kelly enjoys personally communicating daily with her fans and followers, and relishes the true friendships she's made and the enthusiastic support she receives from her online community. Postings from her network of nearly 25,000 Facebook fans are the foundation for Cooking with Trader Joe's Cookbook - Easy Lunch Boxes. One of Kelly's book contributors, Cristi Messersmith, who pens the blog BentOnBetterLunches.com, explains Kelly's unique marketing skills: "In my opinion, it's absolutely her personal touch, her "chatterboxness" that gives Kelly an edge and has helped make EasyLunchboxes so popular. Sure, they are fabulous containers, but it's her social networking savvy and her creativity that's helped them gain so much notice..." Kelly and her husband, actor Loren Lester, live in Los Angeles. They have 3 daughters who all pack their own lunches.

Review

With the combination of Kelly's ingenuity, recipes from the EasyLunchboxes community, and Trader Joe's fabulous specialty foods, this book provides everything you need to create delicious, healthy, and enticing meals-to-go. --Bettina Elias Siegel

Edition details

• Publisher: Brown Bag Publishers
• Publication date: 2012
• ISBN 10: 1938706005
• ISBN 13: 9781938706004
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 272