Real-World Analytics: A Business Leader's Concise Inside View of How to Build and Manage Analytical Teams to Drive Real Results in Today's B - Softcover

Koukounas, Michael

 
9781938812316: Real-World Analytics: A Business Leader's Concise Inside View of How to Build and Manage Analytical Teams to Drive Real Results in Today's B
Softcover
ISBN 10: 193881231X ISBN 13: 9781938812316
Publisher: Full Court Press, 2014

Synopsis

REAL-WORLD ANALYTICS was written to help business leaders develop and manage analytics teams in today's Big Data craze. The book focuses on the do's and don'ts of staffing and managing analytical teams. It helps promising analysts transition from developing analytics into more senior management roles, and it helps senior business leaders understand the limitations of their analytical teams, the issues they will need to address in running them, and the investments they need to make in support of analytics in order to be successful in today's business world.

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Review

Knowledge that you, the business leader, needs to have is what author Michael Koukounas has most definitely delivered in his new book and...with humor thrown in for good measure. Business analytics helps business and industry make better choices, and the lessons in this book show business leaders' how to accumulate and sort through consumer data. From the very beginning, this book offers an overview of everything the business leader needs to know. Quill says: A necessary book for businesses that is told by a definite 'master' of analytics. 
Reviewed by: Amy Lignor Review Date: September 12, 201

"About this title" may belong to another edition of this title.

Publisher
Full Court Press
Publication date
2014
Language
English
ISBN 10 
193881231X
ISBN 13 
9781938812316
Binding
Paperback
Number of pages
178