Etiquette as a Winning Formula for Job Search Success? Why not? Seventy, that’s right, 70 percent of people lose their jobs because they don’t fit into the work environment. It has become even more difficult to get a job. When John Daly explains to people that the reason they aren’t appearing to “fit in” leads back to their not understanding business and personal etiquette, he’s often met with, “You mean that stuffy, eat-with-the-right-fork stuff?” Far from it. Daly encourages people to think of job hunting as a game. Job hunting depends on knowing the rules of the game. Like playing football, you need to know all the rules, particularly the ones you don’t want to break, such as being out-of-bounds. The point of the game in job searching and in life is to know how to be comfortable and make others comfortable with you in every situation. And that’s why etiquette! So, why are so many people lacking in an understanding of the rules? Daly’s response is simple: No one has ever taught them! Over the past several years, Daly has been mentoring young people in Santa Barbara, California. In the process, he launched The Key Class, a course on business and social manners to help both students and unemployed workers secure jobs and gain college entrance. This book is a compilation of articles he’s written over the past few years, even snagging a few guest bloggers along the way. Get ready to download a winning formula for job search success contained in the pages of this book!
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John Daly is a multiple award-winning, internationally-renowned event designer and producer dubbed the “Guru of Event Design” by Special Events magazine some 28 years ago. He didn’t get the title just because of his creative talent, but because of the thousands of peers that he taught and with whom he shared all his secrets. His name alone at events conventions packs a ballroom. According to Carol McKibben, founding publisher of Special Events magazine, "When he teaches, other professionals just want to sit at his feet and hang on his every word. He embodies innovation and creativity." But today, John Daly is changing the lives of others. This second journey in his life began when he was a young adult and was fascinated with the protocol and etiquette of countries around the world and how they affected the events he was producing. His hobby of learning about the proper rules of etiquette led to him advising his clients on both a domestic and international basis. It didn’t involve just which fork to use at an important dinner but how to dress, greet foreign dignitaries and carry on polite business conversations. And, the more he traveled, the more he honed his skills, evolving his hobby into an expertise. At the same time, he became a Court-Appointed Special Advocate (CASA) and began mentoring teens. Realizing that these young people had never been taught manners or how to even go about getting a job, John decided to use his outstanding teaching abilities and began to put together a curriculum to instruct students on how to not just do the things that are expected in everyday life, but to teach them the necessary interviewing tools to successfully secure a job or college entrance. John Daly’s Key Class program was launched by partnering with the Council on Alcoholism and Drug Abuse’s Teen Court in Santa Barbara. This amazing program allows youth who have committed a first-time misdemeanor offense to avoid a criminal record and a chance to re-evaluate where their life is headed while still being held accountable for their actions. From there, it was just a matter of time before John expanded to high school students as well as working with at-risk teens. Collaborating with Santa Barbara Partners in Education, John has taken The Key Class into the Santa Barbara County School System.
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