Marketing Like Jesus: 25 Strategies to Change the World - Softcover

Shearer, Darren

Softcover

ISBN 10: 1940024137 ISBN 13: 9781940024134

Publisher: High Bridge Books LLC, 2021

Synopsis

No function is more important to an organization than marketing (strategic influence), and nobody has done it more effectively that Jesus Christ. Today, one out of every three people in the world claims to be one of his followers. If the most influential man in history (Jesus Christ) taught a class on marketing (strategic influence), what would he say? Whether as a politician trying to win more votes, a pastor trying to get more members, a businessperson trying to sell more products or services, or a non-profit trying to recruit more supporters... we’re all marketers that are trying to strategically influence the world around us. In Marketing like Jesus, you’ll discover 25 marketing strategies that Jesus used to change the world: - Strategy 1 – “Transcend Dead Traditions” - Strategy 6 – “Define Your Target Group” - Strategy 12 – “Take Control of Your Brand” - Strategy 18 – “Be Proud to Ask Big” You’ll also learn how other people and organizations have succ

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There are plenty of books out there that focus on church leadership and corporate leadership. Somehow, we have missed the boat on looking to Jesus for help in our corporate/business and marketing strategies when Jesus provided some of the best marketing examples there are! Darren s book, Marketing Like Jesus, hits the mark as he shows us key marketing strategies from a biblical perspective. I recommend this book for any be-liever who works in the corporate, business, or non-profit world. --Sara Pomeroy, CEO, Richmond Justice Initiative

In this well-written and thought-provoking piece, Marketing Like Jesus, Shearer has successfully integrated the worlds of Christianity and corporations in a simple yet effective manner. Through the use of biblical and contemporary illustrations, the ministry of Jesus is refreshingly reimagined as a template for winning in the workplace that advocates and teaches principles such as visionary leadership, relationship management, quality excellence, and selling integrity, all critical to strategic marketing in the 21st century. While filled with spiritual nuggets, this book is a practical guide for any student, owner, manager, or professional that is striving to be the best in business. Marketing knowledge will never be the same! --Dr. Richard Peters, Professor of Business, Xavier University of Louisiana

This has been a missing book in the marketplace. I ve seen bookshelves lined with business books but few from a Christian perspective. Marketing Like Jesus takes Jesus beyond our Savior, showing Him as the amazing marketer that He was! As a marketplace Christian, finally, someone has given us a roadmap to marketing by the greatest marketer the world has ever known, Jesus. Darren does a great job unpacking Jesus strategies that ultimately changed the world for eternity. --Tyler H. McCart, Host, The Success Edge Podcast: for the Marketplace Christian

About this edition

• Publisher: High Bridge Books LLC
• Publication date: 2021
• ISBN 10: 1940024137
• ISBN 13: 9781940024134
• Binding: Paperback
• Number of pages: 146