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Synopsis
Why do the vast majority of us continue to consume animals when we could choose otherwise? What are the cultural forces that drive our food choices? These are the fundamental questions Farm to Fable seeks to answer in two ways: by asserting that our beliefs about eating animals remain largely unexamined and therefore unchallenged, and by demonstrating how the fictions of popular culture continually reinforce these beliefs and behaviors. Farm to Fable deconstructs these fictions for those who truly want to know not only where our food comes from, but also why we make the choices that we do. For seasoned animal advocates as well, this book will provide important insights.
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About the Author
Robert Grillo is an activist, author and public speaker. He is the director of Free from Harm, which he founded in 2009 to expose animal agriculture’s impact on non-human animals, vulnerable communities and the environment. As a marketing communications professional for over twenty years, Grillo has worked on large food industry accounts through which he acquired a behind-the-scenes perspective on food branding and marketing. Farm to Fable is his first book. He lives in Chicago.
Review
Robert Grillo has written a challenging and provocative expose of the unconscious beliefs we hold that allow us to feel superior to animals and entitled to abuse and consume them. This is one book that is sure to be controversial. --John Robbins "Author of Diet for a New America, and president of the Food Revolution Network"
Through exhaustive research and keen observations, Robert Grillo shines a light on what is hidden in plain sight. He deftly exposes the ugliness of animal agriculture with sensitivity and compassion. An essential read for anyone who considers themselves a conscious consumer. --Colleen Patrick-Goudreau, animal advocate, ethicist, and best- selling author of The 30-Day Vegan Challenge
Farm to Fable is an easy-to-read, accessible book that will compel readers to think deeply about the nonhuman animals they choose to eat. Grillo clearly highlights the fiction and lies behind many of those who claim that it s possible to give food animals a better life when we are concerned with their welfare. Read this book and share it widely. It could be a game-changer. --Marc Bekoff (marcbekoff.com), evolutionary biologist and author of Rewilding Our Hearts: Building Pathways of Compassion and Coexistence
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- PublisherVegan Publishers
- Publication date2016
- ISBN 10 1940184347
- ISBN 13 9781940184340
- BindingPaperback
- Number of pages186
- IllustratorNicola May Design
- Rating
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Farm to Fable: The Fictions of our Animal-Consuming Culture
Published by
Vegan Publishers 26/01/2017, 2017
ISBN 10: 1940184347
ISBN 13: 9781940184340
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