The Shark's Paintbrush: Biomimicry and How Nature Is Inspiring Innovation - Softcover

Harman, Jay

Softcover

ISBN 10: 1940468213 ISBN 13: 9781940468211

Publisher: White Cloud Press, 2014

Synopsis

Today, an interdisciplinary and international group of scientists, inventors, and engineers are turning to nature to find elegant solutions to human problems. The principle driving this transformation is called biomimicry, and Harman shares a wide range of examples of how we’re borrowing from natural models to invent profitable, green solutions to pressing industrial challenges. Aimed at a business audience, aspiring entrepreneurs, environmentalists, and general science readers, The Shark’s Paintbrush reflects a force of change in the new global economy that does more than simply gratify human industrial ambition; it teaches us how to live in harmony with nature and opens bright opportunities for a better future.

About this title

From the Inside Flap:

In a world of depleted natural resources, entrepreneurs and scientists are turning to nature to find inspiration for future products, and to build them in a way that is more energy and cost-efficient, and
friendlier to the environment. Biomimicry, the science of employing nature to advance sustainable technology, is arguably one of the hottest new business concepts attracting a spectrum of markets.

In his debut book, The Shark’s Paintbrush: Biomimicry and How Nature is Inspiring Innovation,
Jay Harman introduces us to pioneering scientists and engineers working in a wide array of businesses who are making technological breakthroughs by uncovering and copying nature’s hidden marvels.

Harman shows business leaders and aspiring entrepreneurs alike how we can rectify the oft-competing desires of creating more powerful, lucrative technologies while preserving the planet and maximizing
sustainability. He injects a whole new vocabulary and way of thinking into the business sphere that speaks to both small start-ups and corporate giants.

Among the many fascinating topics Harman explores:
What the human heart and dust devils have in common, and how this parallel structure can lead to better technologies in medicine
How studying seaweed can lead to resistance-free antibiotics
How the noxious-smelling durian fruit can offer ideas for helping humans live on Mars
How the blowfly maggot could lead to breakthroughs in materials science, helping to lower production costs and manufacture higher-efficiency substances
|The wave of the future has been around since the beginning of time: it’s called Nature. Let inventor and entrepreneur Jay Harman introduce you to stunning solutions to some of the world’s thorniest problems.

The principle driving this transformation is called biomimicry, and Harman shares a wide range of examples of how we’re borrowing from natural models to invent profitable, green solutions to pressing industrial challenges.
Why does the bumblebee have better aerodynamics than a 747?
How can copying a butterfly wing reduce the world’s lighting energy bill by 80 percent?
How will fleas’ knees and bees’ shoulders help scientists formulate a near-perfect rubber?

The Shark’s Paintbrush reflects a force of change in the new global economy that does more than simply gratify human industrial ambition; it teaches us how to live in harmony with nature and opens bright opportunities for a better future.

From the Back Cover:

The wave of the future has been around since the beginning of time: it’s called Nature. Let inventor and entrepreneur Jay Harman introduce you to stunning solutions to some of the world’s thorniest problems.

The principle driving this transformation is called biomimicry, and Harman shares a wide range of examples of how we’re borrowing from natural models to invent profitable, green solutions to pressing industrial challenges.
? Why does the bumblebee have better aerodynamics than a 747?
? How can copying a butterfly wing reduce the world’s lighting energy bill by 80 percent?
? How will fleas’ knees and bees’ shoulders help scientists formulate a near-perfect rubber?

The Shark’s Paintbrush reflects a force of change in the new global economy that does more than simply gratify human industrial ambition; it teaches us how to live in harmony with nature and opens bright opportunities for a better future.

About this edition

• Publisher: White Cloud Press
• Publication date: 2014
• ISBN 10: 1940468213
• ISBN 13: 9781940468211
• Binding: Paperback
• Number of pages: 340