30 Good Ways to Innovate - Softcover

Curedale, Robert

Softcover

ISBN 10: 1940805139 ISBN 13: 9781940805139

Publisher: Design Community College Inc., 2015

Supercharge your innovation or your entire design team. Learn 30 proven methods that the most innovative people and organizations in the world use to create superior products, services and experiences. The author Rob Curedale’s designs can be found in tens of millions of homes and workplaces around the world and have generated billions of dollars in revenue for hundreds of companies. We are living in a world of accelerating and inevitable change with changing rules requiring changing responses. What you did yesterday is not sufficient for tomorrow. Innovation is what determines success or failure for organizations. Out-innovating them is the way to beat your competitors. Innovation is the central capability for all organizations able to maximize their opportunities. Innovation is essential to survival. Innovation is the best strategy available for achieving growth. It creates more value and secures competitive advantage. It creates new markets without competitors. The way to realize the benefits of innovation is to first learn how to do it. “30 Good Innovation Methods” will expose you to a range of new approaches and methods for innovative problem solving. These 30 proven methods will help you think and act more inventively, collaborate more effectively, and implement new ideas more successfully. Innovation is becoming increasingly important in the ever more complicated world in which designers, businesses, and organizations operate. These methods will help you create and connect ideas. Innovation requires the skills to collaborate and share ideas. Innovation is about people and the skills and knowledge they have. So let’s innovate.

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About the Author:

Rob Curedale was born in Australia and worked as a designer, director and educator in leading design offices in London, Sydney, Switzerland, Portugal, Los Angeles, Silicon Valley, Detroit, and Hong Kong. He designed or managed the design of over 1,000 products as a consultant and in-house design leader for the world’s most respected brands. Rob has three decades experience in every aspect of product development and design research, leading design teams to achieve transformational improvements in operating and financial results. Rob’s design scan be found in millions of homes and workplaces around the world and have generated billions of dollars in corporate revenues.

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