IGNITE - Hardcover

Neff, David J.; Moss, Randal C.

Hardcover

ISBN 10: 1940858178 ISBN 13: 9781940858173

Publisher: Vicar Books, 2016

Synopsis

IGNITE is for you, the professional who has wished that there was a better way to turn a bright idea into a blazing new innovation. The examples are repeatable, the writing approachable, and the results are real across every sector, from small nonprofits to Fortune 1000 companies. Regardless of your organization's size or the position you hold within it, IGNITE provides practical advice and concrete guidance on how to stop talking about an innovation strategy and make it a reality. With a focus on action, accountability, and results, this book presents a scalable process any organization can implement in order to find, evaluate, develop, and launch its next major innovation. Whether you desire to deliver new product lines or launch new services, this field guide provides guidance on how to set up an innovation center, fund it, manage it, and involve the right people to maximize the investment. The book brings in case studies and examples from industry-leading organizations so that readers can model success stories and learn from others mistakes. Never again will you be in a position where you only have a brilliant idea. With the IGNITE Framework in place, every idea has real potential.

About this title

About the Author

Randal C. Moss is an award-winning marketer who focuses on engaging organizations and applying technology to drive growth. He has over 12 years of experience institutionalizing innovation development frameworks, and creating and implementing consumer engagement solutions for companies and clients across the consumer packaged goods, real estate, and nonprofit sectors. Together with co-author David J. Neff, Moss helped lead the American Cancer Society's Futuring and Innovation Center.

David J. Neff helps people for a living. As a speaker, author, teacher and consultant, he's been living in the digital strategy and innovation world for the last 14 years. He currently works with a full spectrum of Fortune 500 brands and large nonprofits on all aspects of digital strategy and innovation. He is a six-time speaker at SXSW, has been a featured speaker for TEDx, PBS, AFP, NTEN, and has keynoted more than a dozen industry conferences. Together with co-author Randal C. Moss, Neff helped lead the American Cancer Society's Futuring and Innovation Center.

From the Back Cover

IGNITE is for you, the professional who has wished that there was a better way to turn a bright idea into a blazing new innovation. The examples are relatable, the writing approachable, and the results are real across every sector. Regardless of your organization's size or the position you hold within it, IGNITE provides practical advice and concrete guidance on how to stop talking about an innovation strategy and make it a reality.

PRAISE FOR IGNITE

"I can't remember the last time that a business book held my attention the way this one did. The authors touch on nearly every strategy and challenge that might be encountered in getting an innovation program up and running."
Jason Berns. SVP Product Innovation at Ralph Lauren

"IGNITE is a practical guide to finding and sustaining your company's competitive advantage. Read it and win."
Nir Eyal. Author of The Wall Street Journal best-selling book Hooked: How to Build Habit-Forming Products.

"Over the last few years, the concept of innovation has become overused marketing-speak. IGNITE makes this word fresh again by clearly identifying the cultures, structures and processes that lead to breakthrough ideas and transformational products."
Hugh Forrest. Director of South by Southwest (SXSW) Interactive Festival

"IGNITE does exactly what its title claims - this book will IGNITE leaders to implement innovation in their teams, creating a ripple effect throughout the entire company. David J. Neff and Randal Moss's new book will break down exactly how to help your team commit 110% to innovation through real world examples, interviews, and case studies that won't bore you to tears. IGNITE is a funny and practical guide to becoming an innovation powerhouse."
Lisa Bodell. CEO of Future Think

"I can't think of a single company in any industry that can get away without innovating. IGNITE is an essential read for senior leader that is determined to take the bull by the horns to foster change from within."
Adam Symson. SVP, Chief Digital Officer at The E.W. Scripps Company

"Every industry is faced with unprecedented innovation coming from competitors big and small. IGNITE provides the perfect guide to help corporations build their internal innovation team to level the playing field. From a look at the diversity of personalities that should make up a team to the culture that leadership needs to foster it, this book is a must for anyone looking to drive innovation at their company."
Dave Knox. CMO of Rockfish Interactive

From the Inside Flap

TODAY you, or someone in your organization, had a billion dollar idea. Inspiration may have struck in the car or it may have been sketched out on a napkin. It may have been joked aboutat happy hour or even mentioned to a passing executive. But, by tomorrow, that billion dollaridea will be gone.

Why? Because you--like most people in most organizations--are unable to flip the switch that transforms an idea into an innovation. But that's about to change, because today is the day you start igniting those ideas.

Innovation is as much an outcome as it is a process for transforming brilliant ideas into products, processes, and services. Harnessing all of that potential value requires structure, unwavering tenacity, and passion.

With a focus on action, accountability, and results, IGNITE will help you develop a scalable process that you and your organization can implement in order to find, evaluate, develop, and launch your next major innovation. Never again will you be in a position where you only have a brilliant idea.

With the IGNITE Framework in place, every idea has real potential.

Whether you desire to deliver new product lines for a company or launch new services for a nonprofit, this book provides guidance on how to set up an innovation center, fund it, manage it, and engage the right people to maximize the investment. The book brings in case studies and examples from industry-leading organizations so that readers can model the success stories and learn from others' mistakes.

IGNITE motivates you to challenge your organizational culture, to be discontent with the status quo, and to transform your business into one that fans the flames of innovation. Innovation is not a side project, nor a pet project. It is a strategy for future proofing your organization.

And what what you hold in your hands is the field guide.

DAVID J. NEFF helps people for a living. As an author, speaker, teacher, and consultant he has been driving innovation and digital strategy work with Fortune 500 clients and nonprofits for over 14 years. David's been quoted by news outlets such as NPR, Mashable and The Huffington Post. And has spoken at such diverse places such as SXSW (6x), The American Marketing Association, PBS's National CEO Conference and TEDx.

RANDAL C. MOSS is an award winning marketer who focuses on engaging organizations and applying technology to drive growth. He has over 12 years of experience including institutionalizing innovation development frameworks and creating consumer engagement solutions for companies and clients across the CPG, Real Estate, and Nonprofit sectors. Randal has spoken at conferences such as SXSW, State of Play, National Human Services Assembly's National Meeting, and the American Marketing Association Hot Topic Tour.

Edition details

• Publisher: Vicar Books
• Publication date: 2016
• Language: English
• ISBN 10: 1940858178
• ISBN 13: 9781940858173
• Binding: Hardcover
• Number of pages: 255