Winner of AXIOM Business Books Award and Pinnacle Book Achievement Award
Have you ever wondered what makes a company innovative? How Apple creates such beautiful products? How Pixar produces successful movies one after another? How Google comes up with idea after idea? How Toyota became the icon of quality?
The answer is surprisingly simple--employee ideas. These companies ask employees for ideas that will improve their products at every step of the way. They don't build products on an idea, but rather on a collection of thousands of ideas.
By studying some of the most innovative companies like 3M, Amazon, Apple, Google, P&G, and Zappos, Jag Randhawa has developed a six-step bottom-up innovation program to enlist all employees in an idea hunt to develop innovative products.
The Bright Idea Box introduces a six-step MASTER innovation program for employees to submit, develop, and implement ideas. MASTER is an acronym for Mobilize, Amass, Support, Triage, Execute, and Recognize. By reading this book, you will discover how implementing this program will:
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Jag Randhawa is a Technology Executive, Professional Speaker, and Executive Coach. Jag has more than twenty years of technology industry experience with a strong track record of building high performance teams and award-winning products. He is the mastermind behind the MASTER innovation program and the founder of Idea Employee Labs, a technology and management consulting company. Born in India, Jag now lives in the San Francisco Bay area with his wife, a neuroscientist, and two daughters.
What do Toyota and Google have in common? An all-inclusive "culture of innovation," in which every employee is responsible for coming up with ideas that make the company more successful. The Bright Idea Box introduces a six-step formula for creating a bottom-up innovation program. This program encourages employees to generate ideas that add value to the customers and the company. The program taps into employees' inner desires to do meaningful work, be part of something bigger, and be appreciated for their discretionary efforts. Imagine the impact on your business performance if every employee acted like an innovator. Increase employee engagement, productivity, efficiencies, and customer satisfaction. Begin to make it happen by reading The Bright Idea Box.
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