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Synopsis
Michael Baldwin's Just Add Water is dedicated to putting the focus―and the power―of every presentation back where it belongs: with the presenter. It is a rediscovery of how to transform dense, ineffective presentations into ones that can actually inspire: clarify thinking, improve the quality of decision-making, and close deals. Just Add Water uses a unique teaching method called cognitive short-cutting: leveraging known concepts to shorten the learning process. It is an "illustrated guide" designed to be so simple and direct that any reader can absorb the key concepts and put them into practice immediately.
"synopsis" may belong to another edition of this title.
About the Author
Michael Baldwin has spent more than 35 years as an advertising executive. He is an award-winning copywriter, actor, branding consultant and an accomplished leader in the communications industry who helps individuals, teams, companies, and brands Be Better.
Review
"Very few experts can teach their craft as well as Michael Baldwin can teach how to write and deliver compelling presentations. This is a must-read for every business leader today."―Meredith Kopit Levien, Chief Revenue Officer, The New York Times
“I have always believed that passion and common sense are what it takes to be truly successful. This book has both.”―Matt Seiler, CEO, IPG Media Brands
“Of all the books on communication on my shelves, this one really works!”―Megan Kent, Founder & CEO, Megan Kent Branding Group
“The perfect roadmap for creating powerful presentations.”―Tim Morehouse, Olympic Silver Medalist
“This book was an easy solution for my PowerPoint deficiencies. Michael Baldwin’s expert insights helped me create presentations that flow. I highly recommend it.”―Steve Greene, New York Director, Johnson O’Connor Research Foundation
"About this title" may belong to another edition of this title.
- PublisherInkshares
- Publication date2015
- ISBN 10 1941758282
- ISBN 13 9781941758281
- BindingPaperback
- LanguageEnglish
- Number of pages120
- Rating
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