Convert: A Simple Method to Turn Leads into CLients - Softcover

DeLon, Michael

9781946203229: Convert: A Simple Method to Turn Leads into CLients

Softcover

ISBN 10: 194620322X ISBN 13: 9781946203229

Publisher: Expert Press, 2018

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What happens after a lead calls you and your intake person says “Thank you”?

Your leads are not only contacting you. They are also contacting your competitors, trying to find the best option. They want to gather information, but they cannot possibly remember every conversation. So you need to put an intelligent marketing piece in front of them soon after—a “leave-behind piece” or “thank-you piece.” You want to cause them to remember you.

Perhaps you send prospects a brochure, a business card, a pen, a thank-you card, a gift card, even a text message. Guess what? Every other company with a mind for marketing is doing the same thing.

“I insist that my clients put something into their prospects’ hands that the prospect will remember and use.”

– Harlan Schillinger, marketing expert and founder of PILMMA

Convert: A Simple Method to Turn Leads into Clients explains how to differentiate yourself from your competitors, stay in front of your leads longer, and persuade them to hire you. By following its simple strategy, you’ll put more money in your pocket without spending more money on advertising.

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