Secrets of Attorney Marketing Law School Dares Not Teach: (2nd Edition - 2017 Update) - Softcover

Jacobs, Richard

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9781946481016: Secrets of Attorney Marketing Law School Dares Not Teach: (2nd Edition - 2017 Update)

Softcover

ISBN 10: 1946481017 ISBN 13: 9781946481016

Publisher: Speakeasy Marketing, Inc., 2017

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Welcome back to Secrets of Attorney Marketing Law School Dares Not Teach, 2nd edition. It has been thoroughly revised, expanded, and updated for 2017 and beyond. Because the first edition came out in 2013, many attorneys want to know what has changed in the attorney marketing world between then and now, and what is going to happen in the future – and I’m going to address that here. Here’s what has NOT changed: Clients still need legal help. They still need qualified, highly experienced attorneys to help them with their legal situations. Clients’ behavior in handling their legal situations has not changed, just as human nature has not changed over thousands of years. There are still people procrastinating until the day before their arraignment, until they’ve been beaten by their spouse for the 50th time (domestic violence), until their parent is in hospice, days from death (to create an estate plan) before they will call your office. Then there are the proactive people that react immediately to their situation by searching for and retaining a lawyer within a day. The third type of person takes their time to decide, needing to: pray on it, sleep on it, think on it, talk to their wife or husband, or weigh their options for days, weeks, or months. None of these customer archetypes have changed, because people do not change, even though technology does. Here’s what HAS changed: As I am sure you know by looking around, people spend much of their time with bent neck, a smartphone in their hand, and their eyes glued to the screen. Living examples of Darwinism are walking into traffic, getting hit by cars. They’re walking off cliffs and dying while playing Pok�mon Go or texting. Some call them smombies (smartphone zombies). What I’m seeing, as undoubtedly you are, is the rapid proliferation and use of mobile phones and tablets all day and night, in every situation, social or otherwise. In 2013, website visitors came mostly from laptops and desktops. Perhaps 20% or less came from smartphones and tablets. In 2017, the numbers have nearly switched. At the end of 2016, mobile website visitors are 63% and rising. They are poised to top out at 74% in 2017, possibly even more. Laptops and desktops will not disappear by any means, but mobile devices use now outpaces their use, and will continue to widen its lead into 2017. In fact, 90% of Facebook users access, post, comment, read, and interact from their mobile device. Mobile devices have achieved record market penetration and widespread use. With all this in mind, please enjoy this book. Check out new chapters on: Live Chat, Social Media, Advanced Strategies for Obtaining Reviews, Advance Price-Defense Strategy, and more. I think you will find the 2017 edition even more informative, helpful and useful to growing your law practice and succeeding in today’s world. A toast to your success!

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About the Author:

Richard Jacobs is the author of two books: * “But I Only Had 2 Beers!” (Truth Talk from Over 25 DUI Lawyers) * Secrets of Attorney Marketing Law School Dares Not Teach Richard specializes in helping attorneys break free from 70 hour work weeks and marginal law practices, to help Attorneys nationwide transform their lives, bank accounts, and law practices into successful, revenue producing businesses. Starting in 2009 with the growth of myDUIattorney from scratch into a nationwide force in providing advertising for DUI attorneys, Richard has helped hundreds of solo practitioners, 2, and 3 attorney small firms to learn, implement, and profit from sound marketing that law school dares not teach. If you’re ready to improve your law practice and break free of mediocrity & struggle, contact Richard today at Speakeasy Marketing, Inc.

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