Digital Analytics: Data Driven Decision Making in Digital World - Softcover

Kamki, Jumin

Softcover

ISBN 10: 194655619X ISBN 13: 9781946556196

Publisher: Notion Press, Inc., 2017

Synopsis

SALIENT FEATURES OF BOOK

• Easy to understand language with simple real life examples.

• Primarily focused on Ecommerce and Retail industry.

• Stepwise explanation of very basic to the complex of the statistical analysis.

• All examples are solved using R and Excel or both.

• Step by Step description of Pentaho BI Implementation - ETL, Report, OLAP & Dashboard.

• Comprehensive coverage of topics including Probability Theories, Operation Analytics, Digital

Marketing, BI Implementation, Web Analytics, Forecasting, Customer Analytics & Optimization.

Application focus on current Digital Analytics Practices.

About this title

About the Author

Mr. JUMIN KAMKI is PGDM from IIM Ahmedabad with more than 10 years of experience in Retail and Ecommerce industries across different verticals. Keen interest in Analytics and Data Driven decision making, he has been spearheading Analytics initiatives in multiple organizations focused on building digital capabilities to transform the organization and bringing strategic shift towards data driven decision making. His other areas of interest includes Game Theory, Machine Learning, Digital Marketing and Economics. He has worked with multiple organization – Reliance Industries Limited, Aditya Birla Retail Ltd, Utsavfashion.com, Askme Group and Tata Insights and Quants in his professional career.

To find out more about Author visit

Blog: www.juminkamki.com

LinkedIn: https://in.linkedin.com/in/juminkamki

Edition details

• Publisher: Notion Press, Inc.
• Publication date: 2017
• Language: English
• ISBN 10: 194655619X
• ISBN 13: 9781946556196
• Binding: Paperback
• Number of pages: 428