Can You Tell Learning Fact From Fiction?
“Training should be tailored to individual learning styles.” “We only use 10 percent of our brain.” “Multitasking is as simple and efficient as flipping a switch.”
Some myths and superstitions have their fervent believers. But unlike everyday misconceptions such as “Bats are blind” or “George Washington had wooden teeth,” these learning myths can cost you. Fortunately, trained skeptic Clark Quinn has once and for all laid them bare before the research and evidence.
Now, myth busting has never been easier. Millennials, Goldfish, & Other Training Misconceptions debunks more than 30 common assumptions of good learning design to help you avoid wasting time, resources, and goodwill on unproven practices. Drawing on cognitive psychology and brain science, Clark arms you with the ammo to challenge the claims you're likely to hear from peers and co-workers.
Be a smart consumer, and stand behind the science of learning.
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Clark Quinn provides strategic learning solutions to Fortune 500, education, government, and not-for-profit organizations. Clark earned his Ph.D. in applied cognitive science from the University of California, San Diego, and has led the design of mobile, performance support, serious games, online learning, and intelligent learning systems. He's an internationally known speaker and author, with this tome as his fifth book, and numerous articles and chapters. He has held executive positions at Knowledge Universe Interactive Studio, Open Net, and Access CMC, and academic positions at the University of New South Wales, the University of Pittsburgh's Learning Research and Development Center, and San Diego State University's Center for Research in Mathematics and Science Education. Clark was recognized as the eLearning Guild's first Guild Master in 2012. He blogs at learnlets.com, tweets as @quinnovator, and serves as Executive Director of Quinnovation.
“Quinn takes on one popular myth after another and breaks them down in a straightforward, no-nonsense format. This book is great for the new practitioner trying to separate wheat from chaff or the experienced practitioner seeking to win challenges with well-meaning stakeholders and SMEs—or bar fights.” —Jane Bozarth, Author, Show Your Work, Better Than Bullet Points, and Social Media for Trainers
“Clark not only exposes common misguided practices for the myths and superstitions they are, but most important, also recommends practical, effective alternatives that will make your learning programs far more effective. I love this book!” —Michael Allen, Author, Michael Allen’s Guide to e-Learning, CEO, Allen Interactions
“Use the concise and engaging information in Clark Quinn's new book to move beyond the myths, fads, and folklore that hold us and our organizations back. One of the best benefits is learning how to analyze others' learning, training, and outcomes claims. So important.” —Patti Shank, Author, Write and Organize for Deeper Learning and Practice and Feedback for Deeper Learning
“This book is useful for those who want or need to investigate the truth behind learning myths, superstitions, and misconceptions. The clear structure, short sections, and solid research make it a worthy addition for anyone who cares about learning.” —Mirjam Neelen, Learning Advisory Manager
“Millennials, Goldfish & Other Training Misconceptions is a tremendous contribution to assist in the necessary move toward evidence-based practice for L&D practitioners and their clients. Clark Quinn not only addresses the prevailing myths, superstitions, and misconceptions in the field today with what the research says, but also provides excellent guidance for what to do instead.” —Guy Wallace, President, EPPIC
“Clark Quinn has provided an invaluable service to our profession with this incredibly useful book. He's not only explained the issues with numerous myths and beliefs, but also takes the time to give us suggestions about what we can do to make better learning experiences. It's an essential book for any conscientious practitioner.” —Julie Dirksen, Author, Design for How People Learn
“Do you think people have a shorter attention span than goldfish or that we use only 10 percent of our brain? Before you make your next instructional design decision, check out Clark Quinn’s fascinating look at learning and training misconceptions. . . . The book starts nicely with an introduction to the science of learning and learning myths. There is no judgement here; you will never feel silly for admitting to your misconceptions and misunderstandings.” —Connie Malamed, The Learning Coach blog
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