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Competitive Intelligence 2.0 Competing in a Digital World - Softcover

Lane, Leonard D.; Ratcliffe, K. Michael

 
9781947373402: Competitive Intelligence 2.0 Competing in a Digital World

Synopsis

Competitive Intelligence (CI) has emerged as a "must-have" for companies across industries. Equally valuable to the competitive intelligence professional, student, and general business reader, this book reveals the latest information and insights on major disruptors on the horizon or already present for businesses worldwide. Authors Leonard Lane and K. Michael Ratcliffe write from a rich background as practitioners, researchers, and teachers of Competitive Intelligence.

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