This book is a Marketing Roadmap for Contractors who want to dominate the marketplace. Mike shares unique strategies and insights that will enable you to separate your business from the pack and stand out as the only logical choice in your customer's mind. Never compete on price again.
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Mike was born and raised in California and has attended several universities and holds two college degrees. For over 38 years Mike has been in the swimming pool design and construction industry and holds 3 Contractor's Licenses. Pool builder C-53, Landscape contractor C-27 and Concrete contractor C-8. Mike has won numerous international Design Awards for his unique and creative pools that he has built over the years. His company Logan Pools Inc was named one of the top 100 pool companies in the country and for over 10 years voted Best Pool Builder in Brentwood ca.Mike is a Public Speaker and Best Selling Author on the topics of Marketing, Sales and Leadership.Mike is a much sought after Consultant for the Contracting industries.
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