Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job) - Softcover

Mehta, Neel; Agashe, Aditya; Detroja, Parth

Softcover

ISBN 10: 1976182190 ISBN 13: 9781976182198

Publisher: CreateSpace Independent Publishing Platform, 2017

Synopsis

Authored by 3 Product Managers at Google, Facebook, and Microsoft, Swipe to Unlock is a comprehensive guide on the must-know concepts of technology and business strategy. It is a must-read for anyone pursuing product management, design, marketing, consulting or business strategy roles in the tech industry.

***Swipe to Unlock was updated in 2019 to include over 40 pages of new content to cover the latest developments in the world of tech.*** We highly recommend buying our book directly from Amazon rather than a third-party seller as it's the only way to ensure you get the latest version.

This #1 Amazon Business Bestseller won a medal from the North American Book Awards and has been featured in The Wall Street Journal, Forbes, and Business Insider. Swipe to Unlock was touted as "our generation's Rosetta Stone for enabling anyone to peer into the technology changing everyday life" by Jeremy Schifeling.

• How does Spotify determine what songs to recommend to you?
• How did KaiOS become the third largest mobile operating system in just two years since launching?
• Why does Amazon offer free shipping with Prime if it loses them money?
• How did a single typo take down 20% of the internet?
• Why did Microsoft acquire LinkedIn?

By answering real-world questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes tech's biggest buzzwords, and shows you how technology is changing the society we live in for better or for worse.

Topics Covered: Software Development, Business Models & Strategies, Economics, Hacking & Security, Hardware & Robots, The Internet, Cloud Computing, Big Data, Technology Policy, Emerging Markets, Future Trends, and much more!

Featured Companies: Google, Facebook, Microsoft, Amazon, Apple, Spotify, Uber, WeChat, Yelp, Tinder, Washington Post, Grab, Toyota, GoJek, Samsung, Salesforce, M-Pesa, Quora, KaiOS, Twitter, Tesla, ByteDance, Airbnb, Robinhood, Adobe, Alibaba, Netflix, Paytm, Target, and many more!

Unlock the answers you need to ace your tech interviews or become a better-educated digital citizen. Buy Swipe to Unlock today to understand why it's a Top Gifted Book of 2018!

About this title

From the Back Cover

How does Spotify determine what songs to recommend to you? Why would Amazon offer free shipping with Prime if it loses them money? Why did the FBI sue Apple to hack the iPhone?

You don't need a computer science degree to answer questions like these. Written by three former Microsoft product managers, Swipe to Unlock uses real-world examples to break down the core concepts of technology and business strategy. Learn how to decode buzzwords like "big data," "the cloud," and "machine learning" -- all without writing a single line of code.
Friendly, accessible, and refreshingly clear, Swipe to Unlock is your guide to landing a non-developer role at a tech company, using technology to improve your business, or becoming a better-informed digital consumer.

About the Author

Neel Mehta is a Product Manager at Google. Previously, he worked at Khan Academy and Microsoft and founded the Civic Digital Fellowship, the first fully-funded technology internship program in the federal government. Neel Mehta studied Computer Science at Harvard University, where he was a John Harvard Scholar (top 5% of class).

Parth Detroja is a Product Manager at Facebook. He has previously worked at Microsoft, Amazon, and IBM. He studied Applied Economics and Management at Cornell University and graduated summa cum laude as a Merrill Presidential Scholar (top 1% of class).

Aditya Agashe is a Program Manager at Microsoft. He is the founder of Belle Applications, a company that builds and optimizes software platforms for businesses. He studied Computer Science and Business at Cornell University as a Rawlings Presidential Research Scholar (top 1.5% of class).

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2017
• ISBN 10: 1976182190
• ISBN 13: 9781976182198
• Binding: Paperback
• Language: English
• Number of pages: 347