WHY MERELY COMPETE WHEN YOU CAN BECOME A LEADER IN YOUR FIELD? The only thing that differentiates your service or your product from any others is your creativity and innovation” says Jeff Tobe, award-winning entrepreneur and business consultant. In this THIRD EDITION, Coloring Outside the Lines™, Tobe shows that when you compete head-on in business you are succumbing to what he calls the “that’s-the-way-we’ve-always-done-it” syndrome! When we agree to “stay in the lines’, we conform and we lose! Through the entertaining business life-lessons in his book, Tobe reveals how to awaken the creative giant within. Tobe’s examples of street-smart INNOVATION, CUSTOMER EXPERIENCE, LEADERSHIP and EMPLOYEE ENGAGEMENT insights will inspire you. His powerful and fun stories will motivate you! This book provides guidance to anyone who wants to use creativity to boost their impact and become a David among the Goliaths!
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Certified Speaking Professional, Jeff Tobe’s credentials are impressive. Insider Magazine dubbed him “The Guru of Creativity” and readers of Convention & Meetings Magazine chose him as one of their favorite speakers for 2015 with other celebrities including Bill Clinton, Anderson Cooper, Condoleezza Rice and Daniel Pink. He is a creativity and customer experience expert, professional speaker and bestselling author who works with companies and organizations who want to increase their bottom line by changing their customer experience and retaining great talent. Tobe founded Coloring Outside the Lines in 1994 and since then has worked with hundreds of clients ranging from ones with less than 20 employees to Fortune 500 companies including Microsoft, PepsiCo, Bank of America, ReMax International and many more! Jeff Tobe’s most requested programs focus on CREATIVITY/INNOVATION, CUSTOMER EXPERIENCE and EMPLOYEE ENGAGEMENT. His high-energy, high-fun and high-content programs create the ideal presentation for any kind of corporate or educational forum. His articles have been read in hundreds of publications and he is the author of the hugely popular book, Coloring Outside The Lines. He is the co-author of three other books and his newest book, ANTICIPATE: Knowing What Customers Need Before They Do is quickly becoming one of the hottest business books on the market. He is also the creator of the Touch Point Focus initiative in which he helps clients re-examine their customer touch points
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