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Synopsis
As a marketer, you’ll no doubt have run A/B tests and acted on their results - but how much do you know about how these results are deemed reliable? This publication covers the two main approaches to A/B testing: Frequentist and Bayesian, and explains why at Convertize we think you shouldn’t have to choose.While Frequentist is faster, Bayesian can be more reliable. Wanting to utilise the benefits of each method, we have created a “hybrid” approach to A/B testing, providing users of our platform with reliable results as quickly as possible.
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- PublisherIndependently published
- Publication date2018
- ISBN 10 1980408297
- ISBN 13 9781980408291
- BindingPaperback
- LanguageEnglish
- Number of pages31
- Rating
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A/B Testing - The Hybrid Statistical Approach: Using Frequentist & Bayesian approach
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A/B Testing - The Hybrid Statistical Approach: Using Frequentist & Bayesian approach
Published by
Independently Published, 2018
ISBN 10: 1980408297
ISBN 13: 9781980408291
New
Paperback / softback
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Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 168. Seller Inventory # C9781980408291
Quantity: Over 20 available