The Service First Framework: My not-so-secret secret to thriving as an entrepreneur - Softcover

Natoli, Eli

Softcover

ISBN 10: 1981000380 ISBN 13: 9781981000388

Publisher: Independently published, 2018

Synopsis

There's a very real, not-so-secret reason some entrepreneurs thrive while others struggle. And it's the part that far too many marketers — and marketing books — leave out. And although entrepreneurs rush to gobble up all of this seemingly good advice, they never really get the results they’re after. The reason many business owners never see the results they want is because they see marketing as selling. And let’s face it, when you think of selling, you think of all kinds of “salesy” (and in some cases very sleazy) tactics. That’s because a lot of people actually use those tactics or they approach it as a laundry list of to-dos to check off on the way to fame and fortune. The purpose of The Service First Framework is to show you why miracle checklists or over-the-top sales and marketing tactics don't work — and to give you a better, clearer path to creating, promoting and selling your products and services. A framework for communicating and delivering meaning and lasting value to people. By the time you reach the last page, you’ll know:

• Why most entrepreneurs get stuck in a tactical loop that leads to failure — and what to do instead.
• The one and only thing you need to get clear on in order to know — beyond the shadow of a doubt — how to find the right buyers for your offering.
• The exact exercise to determine what type of product or service you should create, and why it will serve as the ultimate answer to your ideal buyer’s ongoing prayers.
• How to package and present your product and service, in order to stand out from 95% of your competitors.
• How to quickly and easily communicate its value to your ideal buyer so they’ll know it’s right for them.
• The only 5-part Sales Funnel you’ll ever need to attract your ideal buyers, engage with them and prime them to buy from you.
• The two must-follow ingredients that makes customers convince themselves to buy from you.

The Service First Framework will show you how to overcome those obstacles and connect with the people who need you and your expertise. It’s a bridge that connects your products or services with the people who want and need them most. Founder of two successful, six-figure online businesses, marketing mentor Eli Natoli's differentiator has always been a relentless focus on service, in the true sense of the word. The framework laid out in this book is the model she's used to create longevity and profitability, for herself and for her clients. Need proof? Here's what Eli's clients have to say: "Eli is completely amazing! I was surprised that I was missing key elements in my business foundation. I wouldn't have figured that out for years unless Eli stepped in. She's saved me time, money, and a lot of entrepreneur growing pains. I'd definitely work with her again!" Arica Smith Ari Smith Consulting "Eli was truly a godsend for me and my business. She came at a time when I was feeling very overwhelmed and burnt out... I wasn’t sure which ideas to pursue and how to effectively market them. Eli not only helped me streamline my business goals for both the immediate future and big picture, but she also helped me come up with a clear path for growing my business." Beeta Hashempour Mon Petit Four "Eli Natoli is a strategic marketing goddess. She doesn't just teach, she does. Eli made one small recommendation for my continuity program which resulted in 10 new paid subscribers in 2 weeks...without any marketing impulse. And she was just getting started! I would recommend Eli to anyone tasked with the burden of generating leads on today's internet. She has mastered content marketing." Frank Bunn frankbunn.com

Edition details

• Publisher: Independently published
• Publication date: 2018
• ISBN 10: 1981000380
• ISBN 13: 9781981000388
• Binding: Paperback
• Language: English
• Number of pages: 106