Synopsis
This book titled Empirical Perspectives of Celebrity Endorsements is a collection of some of the best empirical research papers that i have developed for over a decade in the area of celebrity endorsements. This book starts off with the introduction to the subject of celebrity endorsements which is extremely relevant and interesting in contemporary era since a lot of paradigm shifts and emerging practices have come to the fore in the last couple of years in the business of brands and brand communication. This book mainly emphasizes on celebrity endorsements across product categories and their respective contributions in terms of effects and impacts. The book signs off with two crucial chapters in the form of research papers – one on how the effects of endorsements and endorser types differ/do not differ across product categories and the consumer perceptions regarding outcomes of celebrity endorsements in general.This is book is entirely research based and hence any research scholar working in this area will stand to gain good amount of fodder to seek direction and further his research in the domain of celebrity endorsements.
"synopsis" may belong to another edition of this title.
Search results for Empirical Perspectives of Celebrity Endorsements
Stock Image
Empirical Perspectives of Celebrity Endorsements
Print on DemandSeller: California Books, Miami, FL, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Print on Demand. Seller Inventory # I-9781982934323
Stock Image
Empirical Perspectives of Celebrity Endorsements
Print on DemandSeller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781982934323
Stock Image
Empirical Perspectives of Celebrity Endorsements
Print on DemandSeller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781982934323
Buy New
US$ 21.08
US$ 5.55 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Empirical Perspectives of Celebrity Endorsements
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In. Seller Inventory # ria9781982934323_new
Buy New
US$ 21.27
US$ 16.00 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Empirical Perspectives of Celebrity Endorsements
Published by
Independently Published, 2018
ISBN 10: 1982934328
ISBN 13: 9781982934323
New
Paperback / softback
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9781982934323
Buy New
US$ 22.71
US$ 18.29 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Seller Image
Empirical Perspectives of Celebrity Endorsements
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 906207039
Buy New
US$ 27.49
US$ 56.04 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: Over 20 available
Seller Image
Roy, K: EMPIRICAL PERSPECTIVES OF CELE
Published by
Amazon Digital Services LLC - Kdp, 2018
ISBN 10: 1982934328
ISBN 13: 9781982934323
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Neuware - This book titled Empirical Perspectives of Celebrity Endorsements is a collection of some of the best empirical research papers that i have developed for over a decade in the area of celebrity endorsements. This book starts off with the introduction to the subject of celebrity endorsements which is extremely relevant and interesting in contemporary era since a lot of paradigm shifts and emerging practices have come to the fore in the last couple of years in the business of brands and brand communication. This book mainly emphasizes on celebrity endorsements across product categories and their respective contributions in terms of effects and impacts. The book signs off with two crucial chapters in the form of research papers - one on how the effects of endorsements and endorser types differ/do not differ across product categories and the consumer perceptions regarding outcomes of celebrity endorsements in general.This is book is entirely research based and hence any research scholar working in this area will stand to gain good amount of fodder to seek direction and further his research in the domain of celebrity endorsements. Seller Inventory # 9781982934323
Buy New
US$ 32.35
US$ 70.33 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: 2 available