The Zero Dollar Car, written by John Ellis, former head of technology at Ford, explores the deep changes that Big Data will make to our lives in the very near future. A car is a perfect example. Right now cars are outfitted with sensors that gather valuable information about the driver and road conditions. What if the driver could trade that information for money? That information could be so valuable that it could pay for the car. Cars are only the beginning. Imagine the Zero Dollar House—would you be willing to trade the information sensors gather in your fridge, your bathroom, and elsewhere? Big technology companies like Apple and Google are already profiting from the sale of this kind of information, so why shouldn't we? Ellis tells the story of one of the unlikely pioneers in this business and aims to prepare readers for the incredible changes ahead, once consumers are in a position to profit from Big Data. It could result in major financial rewards for the consumer, but, Ellis warns, the sharing of data from home and car and elsewhere could also create serious and even deadly trouble. Car Today, House Tomorrow. Be Change Ready.
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Car Today, House Tomorrow. Be Change Ready. Take a look at the sensors in your car – the microphone for hands-free phone conversations, for instance. The information they collect is extraordinarily valuable for companies that want to know more about you, and about people like you. In fact, these companies may be willing to trade money for that data and drastically reduce the cost of buying your car. In The Zero Dollar Car, author John Ellis gives us an insider’s account of how Big Data is poised to transform the auto business and will do the same in other sectors. This is the the story of a maverick at the cusp of a profound change that will shake up the business of cars, appliances, homes and most other things we buy today. In The Zero Dollar Car, Ellis shows the power of software and open source and how they will forever change the transportation world. ―Jim Zemlin, Executive Director, Linux Foundation
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Paperback. Condition: Very Good. The Zero Dollar Car , written by John Ellis, former head of technology at Ford, explores the deep changes that Big Data will make to our lives in the very near future. A car is a perfect example. Right now cars are outfitted with sensors that gather valuable information about the driver and road conditions. What if the driver could trade that information for money? That information could be so valuable that it could pay for the car. Cars are only the beginning. Imagine the Zero Dollar House-would you be willing to trade the information sensors gather in your fridge, your bathroom, and elsewhere? Big technology companies like Apple and Google are already profiting from the sale of this kind of information, so why shouldn't we? Ellis tells the story of one of the unlikely pioneers in this business and aims to prepare readers for the incredible changes ahead, once consumers are in a position to profit from Big Data. It could result in major financial rewards for the consumer, but, Ellis warns, the sharing of data from home and car and elsewhere could also create serious and even deadly trouble. Car Today, House Tomorrow. Be Change Ready. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR011572338
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Hardcover. Condition: new. Hardcover. The Zero Dollar Car, written by John Ellis, former head of technology at Ford, explores the deep changes that Big Data will make to our lives in the very near future. A car is a perfect example. Right now cars are outfitted with sensors that gather valuable information about the driver and road conditions. What if the driver could trade that information for money? That information could be so valuable that it could pay for the car. Cars are only the beginning. Imagine the Zero Dollar Housewould you be willing to trade the information sensors gather in your fridge, your bathroom, and elsewhere? Big technology companies like Apple and Google are already profiting from the sale of this kind of information, so why shouldn't we? Ellis tells the story of one of the unlikely pioneers in this business and aims to prepare readers for the incredible changes ahead, once consumers are in a position to profit from Big Data. It could result in major financial rewards for the consumer, but, Ellis warns, the sharing of data from home and car and elsewhere could also create serious and even deadly trouble. Car Today, House Tomorrow. Be Change Ready. We're all sharing data about ourselves every single day -- in our cars, in our homes, and when we're reading about stuff on the Internet. Who's making the money out of this, and why shouldn't it be you? And what about the right to be forgotten? The author asks these questions as he describes his life at the intersection of cars and data. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781988025254
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