Authority: How Experts Just Like You Are Using Authority Books To Grow Their Influence, Raise Their Fees And Steal Your Clients! - Hardcover

Cuesta, Rob

Hardcover

ISBN 10: 1988179262 ISBN 13: 9781988179261

Publisher: Brightflame Books, 2014

Synopsis

This book will get you high end clients - fast!
In Premium! How Experts Just Like You Are Charging Premium Rates For What They Know And You Can Too!, six-time best-selling author Rob Cuesta tackled how to raise the perceived value of your services and products so that you can charge more.
In Authority! he turns his attention on how to get yourself in front of the kind of clients who will be willing to pay those premium prices by using one of the most powerful positioning tools in the marketer's library, an authority book.

If you are a 'professional expert' - a consultant, adviser, coach, accountant, lawyer, medical practitioner or in any other field where your income relies on your advice, your experience and your expertise - you are about to learn how you could be approaching potential new clients as a published author and expert in your field in as little as 45 days.

Rob explains not only how to get what you know out of your head and into a book, but also how to get that book past your client's gatekeepers and into the hands of the person who needs to be reading it.

Whether you think you can write or not, Rob will help you overcome every block that may have been holding you back, and helps you create the ultimate professional legacy: your thoughts in printed form.

About this title

About the Author

Rob Cuesta is an expert in online brand optimisation, sales funnel acceleration and customer value maximisation, based in Toronto, Canada. Rob is the CEO and Principal Strategist of Joined-Up Marketing and HyperSuasion Consulting, and and the author of five best-selling books on marketing for professional practices. With a client base that spans four continents and over 25 years’ experience as an award-winning speaker, consultant and marketer, Rob has worked with some of the largest organizations in the world, and some of the smallest. Effective marketing comes down to three things: you need to position yourself, you need to create valuable offers, and you need to get paid. “After completing my MBA at a top European business school, I realised that what was missing form a lot of the standard approaches to marketing was a way of showing a direct link from marketing to revenue. Business owners were screaming ‘show me the money!’ and marketers couldn’t. Or wouldn’t. So I made myself a promise: to only use marketing techniques—for myself and for my clients—that would directly drive money into the business.” Rob’s promise is simple: to help you add an extra zero to your income by positioning yourself as the leading expert in your field and then developing marketing funnels that convert total strangers into buyers, repeat buyers, and ultimately into referrers. All on autopilot. WARNING: working with Rob may expose you to revolutionary ideas, untapped revenue streams and extreme profitability. You have been warned!

Review

Reviewed By Divine Zape for Readers' Favorite - 5 Stars

Authority! How Experts Just like You Are Using Authority Books to Grow Their Influence, Generate Leads and Steal Your Clients by Rob Cuesta is a groundbreaking book that teaches readers how to use an authority book to attract the right clients and to raise the value of their services. The popular idea that has been passed on over the years -- in fact, the traditional idea -- is that authors can only earn big from royalties. Rob believes differently and he debunks this myth by showing readers that a book can be a marketing tool to drive the sales of services, showing readers how to get their books into the hands of those who are hungry for just the kind of knowledge they share, and how to create the value that will drive sales and give them the power to ask for a bigger pay for their services. 

I loved the simplicity of style with which this book is written and the author's honesty. He is upfront and warns that: "This is not a book for aspiring writers. I am not going to teach you how to build a career as a professional writer. More specifically, I am not going to teach you how to get rich from royalties on sales of your books." This is an idea that entrepreneurs like T. Harv Eker, the author of the bestselling Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth and Michael Hyatt, the author of Living Forward, and many other successful authors have used and prospered in their businesses. In these pages, Rob Cuesta renders it simpler, more palpable, and easily digestible. Authority! How Experts Just like You Are Using Authority Books to Grow Their Influence, Generate Leads and Steal Your Clients is a book for professionals who want to create greater awareness for their services, attract the best clients, and boost their sales. In clear and powerful prose, the author encourages and instructs readers to use the authority of a book to create the platform they need and reach the clients that belong to them.

Reviewed By Barbara Fanson for Readers' Favorite

Right from the start, Rob Cuesta outlines how to get the most out of his newest book, Authority! How Experts Just Like You Are Using Authority Books To Grow Their Influence, Generate Leads And Steal Your Clients. This instructional guide will help you to become an authority in your field so that you can get top dollar for your services. Author Rob Cuesta explains right at the beginning that this book was created to help professionals use books to grow their business. Authority! will help you get your knowledge out of your head, into a book, and listed by Amazon and other booksellers. Authority! explains in easy-to-understand terms why you need a book, how you can write one - even if you're not a writer - and how to distribute a print or ebook to promote your business. His tips for getting past the gatekeeper are brilliant. This is an inspiring guide to creating non-fiction books, guides, and handbooks and, by the end of this book, you will be a business author. Don't be surprised if you're already jotting down ideas for your own book while reading this one! But, Authority! is much more than a book about how to write a book--it's a guide to increasing sales, getting appointments, and guest speaker engagements.

Author Rob Cuesta is convinced that once someone has your book in their hands, you have a direct feed into their brain. He also believes: clients you attract through a book will typically spend more, remain more loyal for longer, and refer more business to you than other clients. But, you will probably give away hundreds of copies, so you won't sell millions of copies because that's not the objective of the book. Instead, you will become a best-selling author-expert in your field, and increase the sales for your company. Your book will be a marketing asset. Authority! contains so many wonderful quotes like: "There is one rule that you need to remember at all times in your marketing: a confused mind doesn't buy." I enjoyed reading the real-life business examples and how they fitted into the storyline. The Knowledge Chain chart and other diagrams helped to illustrate why you should write a book, too. As Rob Cuesta would say, "...any time you find yourself talking to someone who is clearly a good prospect for your business, be ready to hand them a copy of your printed book. Free. Gratis. No charge." And Authority! will help you do that from start to finish.

Reviewed By Mamta Madhavan for Readers' Favorite - 4 StarsAuthority: How Experts Just Like You Are Using Authority Books To Grow Their Influence, Generate Leads And Steal Your Clients by Rob Cuesta targets a section of audience who want to see a growth in their business by attracting new clients. The author introduces readers to some powerful ways that can get them new business and position them at the top of their field. The techniques and strategies in the book are much simpler than what we think, and can be implemented with great success. It is an 'authority book,' as the author terms it, as it is intended to help establish your position as an authority in your respective field.

I found this book thought-provoking, encouraging, and motivating as it helps readers to look at things with a different perspective by taking away the usual excuses they make for procrastinating. I like the way the author has shared examples of using a book to generate leads, close deals, and increase revenue. The personal examples based on real life of both the author and his clients make the contents more real and relatable to readers and it reaches out to everyone, be it a doctor, lawyer, accountant, or any other professional who charges for providing a service. The book will guide readers on how to get started up easily. It is an insightful book and readers can see themselves getting their knowledge, experience, and ideas out of their heads and into some non-fiction books, guides, and handbooks. This book will also help to make you a business author.

Edition details

• Publisher: Brightflame Books
• Publication date: 2014
• Language: English
• ISBN 10: 1988179262
• ISBN 13: 9781988179261
• Binding: Hardcover
• Number of pages: 210