Story 10x: Turn the Impossible Into the Inevitable - Hardcover

Margolis, Michael

Hardcover

ISBN 10: 1989025587 ISBN 13: 9781989025581

Publisher: Page Two, 2019

Synopsis

Great leaders are great storytellers.

If you want to disrupt, inspire, and persuade—go beyond the data. You need a story. As a leader, you can’t ask your team to invest in a vision or a strategy they don’t fully understand or believe in—especially when your ideas challenge the status quo. At a time when disruption is redefining every quadrant of life, those who can get their story straight can win over even the most reluctant audience.

Drawing on 30,000 years of storytelling, Story 10x delivers a fresh approach for how to inspire and influence in the digital age. Most people think of storytelling as “once upon” fairy tales or how to tell a better anecdote. In reality, getting clear on your strategic narrative is how you navigate hypergrowth. In these pages, you’ll learn how to craft an Undeniable Story—a 3-step narrative framework for any high-stakes presentation. Apply the same strategies embraced by Google, Facebook, and Hulu to communicate some of their biggest breakthroughs. Invest in your story, and you can literally bend the limits of time, money, and people.

Discover your Undeniable Story. Next time you’re in front of senior leaders, investors, customers, or your team, make it difficult—if not impossible—for them to reject the future you’re trying to create. Harness the magic of Story 10x, and turn the impossible into the inevitable.

About this title

About the Author:

Michael Margolis is the CEO and founder of Storied, a strategicmessaging firm specializing in the story of innovation and disruption.As a trusted advisor, Michael helps executives to demystify the complexand deliver on the promise of transformation. Michael operates anywherethere is a story worth telling, especially in Silicon Valley, Fortune500s, and global change. Michael is a frequent keynote speaker at topconferences around the world. He's trained tens of thousands onnarrative intelligence and how to build storytelling as anorganizational capability. Michael partners with c-suite executives,along with heads of product, design, marketing, community, and humanresources. Since 2002, he's advised clients across 34 industries and 15countries --including Facebook, Google, Hulu, Greenpeace, and NASA.
 
Michael is a two-time TEDx speaker, #1 Amazon bestselling author, and has morethan 200,000 followers on Twitter. His work has been prominentlyfeatured in Fast Company, TIME, and Inc. magazines. Armed with a degreein cultural anthropology, Michael began his career as a socialentrepreneur, funded by the Ford and Rockefeller Foundations by the ageof 22. And became a startup-failure by the age of 24. The son of aninventor and artist, Michael grew up in Switzerland and Los Angeles. As a passion project, Michael recently co-founded Choco Libre, a secretsociety devoted to rare and exotic craft chocolate. Michael isleft-handed, color blind, and eats more chocolate than the averagehuman. Michael's next book, Story 10x: Turn the Impossible Into theInevitable, is available in bookstores on October 8.

Review:

"Michael is a master storyteller. This book teaches the reader about the value of telling an undeniable story--something we need in this day and age: the ability to describe a better future for us all. Story 10x inspires the notion that storytelling can save us as a species."
--John S. Couch, VP, Product Design, Hulu 

"Story 10x delivers on a powerful premise: narrative intelligence is the future of leadership."
--Monica Reed, Former Chief Learning Officer, AdventHealth 

"Product managers need internal 'narratives' for their teams to conceptualize their products and goals. Especially when you're solving real people problems on a massive scale. The strategies in Story 10x dramatically influenced how we convey our product vision, strategy, and roadmap."
--Alex Deve, Director of Product Management, Facebook

"Deep, disruptive, and refreshingly simple. This book will change the game for those leaders willing to lead with authenticity, ambition, and action."
--Shane Currey, Partner, Human Capital, Design For Business, Deloitte Australia

"An impressive read. In Story 10x, Michael Margolis shows how you can use narrative thinking (a gene hardwired in all of us) to create memorable, persuasive communications. As someone who needs to tell the story of innovation every day, I will be using the frameworks from this book to facilitate more powerful exchanges."
--Maja Thomas, Chief Innovation Officer, Hachette Livre 

Story 10x teaches a new kind of storytelling for startups in hypergrowth. A must read!"
--Venetia Pristavec, Founding Creative Director, Airbnb 
 
"The great secret of growth--of any kind change, really--is that it all comes down to one factor: story. There's no better guide on the planet than Michael Margolis to help you employ story not only to your own advantage, but also to that of your company and our shared future. Whether you're trying to sell an idea to your senior leadership team, your kids, or your community, Story 10x is the blueprint for designing a narrative that can make your vision a reality."
--Sam Rosen, Senior VP, Growth, The Atlantic 

"Story is the currency of culture. Story 10x makes a strong case for why the biggest innovations are a result of a great stories, as well as the framework to create your own."
--Robert Richman, Former Co-founder & Product Manager, Zappos Insights

"Every new product launch, every political campaign, and every new venture shares the same strategic imperative: you must control the narrative. Finally, here's help from master storyteller Michael Margolis that tells you exactly how to do that by making your Story 10x better."
--Robert Tercek, Author Of Vaporized And Former President, Digital Media, Own: Oprah Winfrey Network 

"The difference between a good marketer and a great one is their ability to tell the story. Story 10x offers the perfect bridge from good to great, unveiling the science behind storytelling. It offers tons of practical advice built on decades of helping marketing and product teams develop a mind for narrative. This book is a must-read for product marketers who are ready to own the story."
--Eva Woo, Global VP, Product Marketing, SAP SuccessFactors 

"Story 10x is a step-by-step guide on how to use data and narrative to stack the odds. Michael Margolis is the modern-day Joseph Campbell for business. This is the only book I have ever read that can teach you how to bend the curve of reality in your favor."
--Blake Eastman, Professional Poker Player And Founder, The Nonverbal Group

About this edition

• Publisher: Page Two
• Publication date: 2019
• ISBN 10: 1989025587
• ISBN 13: 9781989025581
• Binding: Hardcover
• Number of pages: 208