The Creative Storm: Unleashing The 9 Forces Of Creative Leadership - Softcover

Cabral, Nelson

Softcover

ISBN 10: 1999406907 ISBN 13: 9781999406905

Publisher: CABRAL Creative Leadership International Inc., 2018

Synopsis

ARE YOU READY TO TAKE YOUR INDUSTRY BY STORM? BY BLOWING AWAY THE BIGGEST BARRIERS TO CREATIVITY & INNOVATION IN YOUR BUSINESS?

Stressing that there are no leadership or management guides or textbooks on managing creativity or creatives, internationally recognized and creatively acclaimed speaker and author Nelson Cabral, the world’s only Triple Threat Creative Leadership Expert, has written the ultimate & definitive Creative Leadership Manifesto.

With a Foreword by Laurie Toscano, VP at The Estée Lauder Companies Inc., The Creative Storm inspires readers to face a journey to find their true leadership identity by unleashing their 9 Forces Of Creative Leadership™.

Today, many companies are missing that special spark that made them such a phenomenon when they started. That missing spark is creativity. These companies & CEOs face a severe shortage of leaders & managers who have the capacity to be creative. More importantly, they lack the processes and leadership & management style needed to unearth the highest levels of creativity in their people and lead teams towards innovation.

A recent global CEO Study by IBM had CEOs ranking creativity as the most important leadership quality in leaders & managers at all levels. Creativity is now the most critical skill requirement for leaders navigating today’s complex business environment.

Creativity is what gives your company the business edge it needs. You make this happen by igniting Creative Leadership, the “Next Big Thing" in leadership. It's the leadership style of today, right now. The modern leader is embracing it, future organizational cultures are adopting it. And the Creative Leader is becoming the driver for an organization’s talent development.

As a result of the digital transformation, Creative Leadership is becoming the most sought-after management style in all industries.

In his new book, The Creative Storm, award-winning speaker and author Nelson Cabral challenges conventional leadership practices and shares proven management philosophies to help you build & maintain a high performance culture. He shares with readers his management principles, leadership approaches and innovation strategies from decades worth of world-class, market-proven, top-tier, senior strategic creative leadership experience.

The Creative Storm reveals CABRAL’s 9 Forces Of Creative Leadership™ as the key to maximizing a leader’s effectiveness in driving profitability through superior levels of performance and innovations. He believes innovation requires stimulation and collaboration, and you, as the leader, have the responsibility to unleash a creative storm in your team - to BE THE EYE OF THE STORM, BE A BARRIER BREAKER.

The Creative Storm is a hardcore, high-content, high-interaction business book laced with humor and actionable creative leadership tools and strategies for maximum value. With exercises, tips, worksheets, case studies and quizzes, you will not only be able to assess your own abilities as a Creative Leader, but immediately focus on areas you need to improve – so you can immediately become more effective in managing creativity for the highest levels of innovation.

Chances are you are sitting on a goldmine. It is vital your management approaches unearth the hidden potential of today’s talent in order to increase creative capacity and deliver bottom-line results.

If your organization or business is dealing with evolving work environments, complex business situations and accelerating global markets, then The Creative Storm is perfect to bring you cutting-edge approaches to leadership, talent management and innovation.

Each of us holds an incredible creative force inside - one so powerful, that once released, a world of thought & wonder never before imagined is realized. In The Creative Storm, CABRAL teaches you how to unleash those creative forces in order to shape the future you want.

About this title

About the Author

Internationally recognized and creatively acclaimed Business Keynote Speaker and Creative Leadership Expert Nelson Cabral delivers relevant, entertaining and interactive talks on creativity in leadership. He is known for his high-content, high-energy presentations laced with humor, while providing real, actionable creative leadership tools and strategies for maximum value and immediate implementation. Nelson has spent the last 25 years leading teams, building companies and inspiring breakthrough innovative thinking on Fortune 500 brands. He is a successful and award-winning Business Leader and Senior Executive in the industries of advertising, marketing, media, entertainment and design. Nelson’s career also includes stints in Europe and South America where he worked with leading creative businesses. He has improved creativity and innovation capabilities in thousands of executives, teams and businesses around the world. Nelson’s been an award-winning advertising Writer and Creative Director for some of the world’s most respected global brands including adidas, GE, Microsoft, Anheuser-Busch, Air Canada, Bridgestone-Firestone, VISA, Cadbury, Kellogg’s, Procter & Gamble, Toshiba and many others. His work has been recognized by The Cannes Lions International Festival of Creativity, The London International Advertising Awards, The New York Festivals of Advertising, The Crystals, Mobius, and his Pro-Line “Bar Hopping Aliens” TV spot won first place, “best TV spot in Canada”, in Playback Magazine’s TOP SPOT AWARDS. Now an International Keynote Speaker, Corporate Trainer and Management Consultant to CEOs, brands & innovation teams, Nelson delivers business keynotes, training and consulting programs focused on leading creative organizations and building high performance innovative cultures around them. Whether helping a leader design an inspired culture of creativity and engagement, or working with a team to accelerate communication, productivity and performance, Nelson’s business results have attracted recent clients such as Mercedes-Benz, The Estée Lauder Companies Inc., Medical Group Management Association and the Project Management Institute. Progress Magazine recently named Nelson and his boutique training firm CABRAL Creative Leadership International Inc. a “Fastest Growing Company”, having landed #2 on the ONES TO WATCH list, with 1227% growth. CABRAL is on a mission to develop and inspire a new breed of leaders: a creative CEO in every enterprise.

Edition details

• Publisher: CABRAL Creative Leadership International Inc.
• Publication date: 2018
• ISBN 10: 1999406907
• ISBN 13: 9781999406905
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 306