Like an anthropologist's field notebook documenting objects found and bought, 100% India is packed with page after kaleidoscope page of objects and ephemera. Journalist Geel and designer L vy canvass every tangible thing made in India. Even the most mundane items packets of tissues, bottles of detergent, stickers on rickshaws, stamps, and lightbulbs assume a vibrant life of their own. An essay on the history of industry in modern India, snippets of contemporary fiction, and insightful captions round out the picture; bold design mirrors the aesthetic of the objects themselves. An extraordinary journey to the heart of Indian design, 100% India is essential for any designer, traveler, or admirer of the eclectic beauty of India.
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Catherine Geel is a design critic and curator, as well as a photographer. She works as a producer for the French radio station France Culture and teaches at the Applied Art School. She lives in Paris.
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