Today it is no longer up to companies to define what customers want it is the customers themselves who decide To face this new situation and take a step ahead of their competitors organizations need to rethink the way they do business from the perspective of customers.This evolution which disrupts the traditional business models of B2B and B2C marks advent of a new era in which customers take control of the relationship the Me2B. From now on they are the ones who indicate what products and services they expect the way in which interactions take place and the price they are willing to pay Based on case studies that illustrate best practices Zappos Amazon vente privee etc. but also bad experiences Bill Price and David Jaffe explain how to achieve a successful Me2B experience. an original methodology focused on satisfying seven basic customer needs . Likely to be implemented by any organization this method describes both the obstacles to overcome and the principles to apply to build a relationship of excellence and therefore lasting with your customers.
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