Items related to Le Code Québec (French Edition)
Synopsis
La majorité des Québécois sont issus d'une culture française, vivent dans une société anglaise avec un mode de vie américain. Qui sommes-nous? Que voulons-nous? Qu'espérons-nous?
Cet ouvrage dresse un portrait surprenant, souvent déstabilisant, parfois embarrassant mais surtout non complaisant de la personnalité québécoise. Au fil des 30 dernières années, la firme de sondages Léger a recueilli les secrets les plus intimes, les peurs les plus profondes et les plus grands espoirs des Québécois et des Canadiens pour ainsi redéfinir ce qui fait la différence québécoise. Basé sur une approche scientifique, ce livre dévoile les sept traits identitaires qui font de nous un peuple unique au monde. Ni meilleur ni pire, mais assurément différent.
Le Code Québec, c'est la clé pour ouvrir le cœur, l'âme et même le portefeuille des Québécois!
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About the Author
JEAN-MARC LÉGER est économiste et a créé la firme de sondages et recherche marketing Léger avec son père, Marcel Léger, en 1986. Sous sa gouverne, Léger est devenue la plus grande firme de sondages à propriété canadienne. Il est aussi président de l'entreprise technologique Leger Metrics et partenaire des firmes Imarklab (commerce électronique) et Passenger (communautés en ligne).
"About this title" may belong to another edition of this title.
- PublisherDE L HOMME
- Publication date2016
- ISBN 10 2761946413
- ISBN 13 9782761946414
- BindingPaperback
- Number of pages237
- Rating
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