Chanel Perfume (Memoirs)

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9782843235177: Chanel Perfume (Memoirs)

Already renowned for the pioneering spirit she brought to fashion, Gabrielle Chanel rewrote the rulebook for perfumes when, in 1921, she launched a revolutionary fragrance: No.5. Its uniquely complex composition, which contrasted with its sober bottle an simple name, suddenly made all other fragrances seem outdated and gave the world a lesson in modernity. An icon of the 20th century, the world s most popular perfume paved the way for all of the other Chanel fragrances.

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Self-inventor extraordinaire, Gabrielle “Coco” Chanel revolutionized the lifestyle of her time by inventing a modern concept of luxury. She set her stamp on the 20th century, promoting a new feminine silhouette both sophisticated and discreet. This modern attitude of understated luxe thrives today thanks to the creative talents of Karl Lagerfeld, artistic director since 1983, who has reinvigorated the house by reinventing its famous signatures season after season.

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