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Dzamic, Lazar No Copy Advertising ISBN 13: 9782880465667

No Copy Advertising - Softcover

 
9782880465667: No Copy Advertising
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No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk about their approach.

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  • PublisherRotovision
  • Publication date1999
  • ISBN 10 2880465664
  • ISBN 13 9782880465667
  • BindingPaperback
  • Edition number1
  • Number of pages160
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