Retail Desire: Design Display and Visual Merchandising - Hardcover

Johnny Tucker

 
9782880467296: Retail Desire: Design Display and Visual Merchandising

Synopsis

Visual merchandising is at the heart of retail design - the fine art of persuasion. Window dressing is now only a small part of display and visual merchandising, which encompasses the in-store 3D environment, graphics, audiovisual media and point-of-purchase material - all the way to the store as total embodiment of the brand.
From an icicle window display made of resin to bespoke acid-colored glass shelving; from one small figurine as a display to actors playing football in "live windows," visual merchandising is always breaking new molds in style, lighting and use of materials.
By contrasting different international approaches to visual merchandising, this industry insider's view reveals the disparate ways in which retailers chase and stimulate that elusive X-factor that pushes customers towards a purchase: Retail Desire.

"synopsis" may belong to another edition of this title.

Other Popular Editions of the Same Title

9782880468064: Retail Desire: Design, Display and Visual Merchandise

Featured Edition

ISBN 10:  288046806X ISBN 13:  9782880468064
Publisher: Rotovision, 2005
Softcover