Conscientious Objectives: Designing for an Ethical Message - Hardcover

Cranmer, John; Zappaterra, Yolanda

Hardcover

ISBN 10: 2880467519 ISBN 13: 9782880467517

Publisher: Rotovision, 2004

Synopsis

Conscientious Objectives is the first book to address ethical design the hot professional topic of the new century - and as such is an essential tool for both designers and students working in environmental graphics, inclusive design, packaging design, public information campaigns, alternative advertising or global branding projects. With the ever-increasing pressure for corporations to bring ethical awareness into business practice, it is essential that designers communicate this awareness through their clients? design, identity and branding programs. This thought-provoking book includes case studies and practical, specially commissioned examples from top international design studios including Stefan Sagmeister (US), Lucienne Roberts (UK) and Koji Mizutani (Japan) exemplifying how to succeed in this area. Here you will find information on how to source work, how to introduce ethical issues to clients and how to develop a socially responsible brief, whilst still creating sophisticated, quality, commercial work. Conscientious Objectives also contains an invaluable resources listing for designers and companies needing reference and advice on ethical issues.

About this title

About the Author

A prolific design writer, John Cranmer works for titles such as Graphics International, Time Out, New Media Creative and Gay Times. He also designs graphic TV credits.

Yolanda Zappaterra is a renowned design and multimedia writer for magazines such as Design Week, Time Out, blueyonder.com and Graphics International. They both live and work in London, UK.

Edition details

• Publisher: Rotovision
• Publication date: 2004
• Language: English
• ISBN 10: 2880467519
• ISBN 13: 9782880467517
• Binding: Hardcover
• Number of pages: 160