Retail Desire explains the visual merchandiser's creative process, looking at the range of contrasting styles, techniques and training for visual merchandisers and retail designers, covering display for the street or the store, 2D or 3D installations and more. It also provides illuminating insights into the process and practice of the persuasive art of creating desire; an essential skill not only for retail creatives but also for interior designers and architects, and even fashion designers. By contrasting different international approaches to visual merchandising, this industry insider's view reveals the disparate ways in which retailers chase and stimulate that elusive X-factor that pushes customers towards a purchase: retail desire. Tucker explores the best in international retail campaigns, from an icicle window display made of resin to bespoke acid-coloured glass shelving; from one small figurine as a display to actors playing football in "live windows." Visual merchandising is always breaking new moulds in style, lighting, and use of materials - Retail Desire provides both the inspiration and the practical know-how on how to succeed in this competitive area.
"synopsis" may belong to another edition of this title.
FREE shipping within U.S.A.
Destination, rates & speedsUS$ 37.00 shipping from Chile to U.S.A.
Destination, rates & speedsSeller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.9. Seller Inventory # G288046806XI5N00
Quantity: 1 available
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP94067041
Quantity: 1 available
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP94067041
Quantity: 1 available
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9782880468064. Seller Inventory # 9842590
Quantity: 1 available
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9782880468064. Seller Inventory # 8664381
Quantity: 1 available
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9782880468064. Seller Inventory # 8664380
Quantity: 1 available
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9782880468064. Seller Inventory # 8664375
Quantity: 1 available
Seller: LIBRERIA LEA+, Santiago, RM, Chile
Blanda. Condition: New. Dust Jacket Condition: Nuevo. No Aplica (illustrator). 0. As retail design and visual merchandising achieve new heights of sophistication, the visual merchandiser is increasingly influential. Explaining the visual merchandiser?s creative process, showing contrasts of style, technique and training between the visual merchandiser and the retail designer, display for the street or the store, 2D or 3D installations, Retail Desire covers everything from designing, setting up or directing window displys, though advising on the layout of in-store items, to creating displays, while giving valuable insights into the process and practice of creating desire. 800 gr. Libro. Seller Inventory # 9782880468064LEA36168
Quantity: 1 available