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Visible Signs: An Introduction to Semiotics - Softcover

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9782884790352: Visible Signs: An Introduction to Semiotics

Synopsis

Semiotics—the study of signs and sign systems—has become part of the curriculum of most art schools, and this accessible, visually outstanding introduction strikes the perfect balance between theory and practice. By examining text and image in advertising, as well as “high art” versus “popular culture,” it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers).

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About the Author

David Crow was a designer and art director before moving into academia. Today he is the head of the School of Design at Manchester Metropolitan University. His freelance clients included Rolling Stones Records, Virgin Records, Phonogram, and The Royal Shakespeare Company. He lives in Manchester, UK.

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  • PublisherAva Pub Sa
  • Publication date2003
  • ISBN 10 2884790357
  • ISBN 13 9782884790352
  • BindingPaperback
  • LanguageEnglish
  • Number of pages192
  • Rating
    • 3.81 out of 5 stars
      144 ratings by Goodreads

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