Synopsis
Semiotics—the study of signs and sign systems—has become part of the curriculum of most art schools, and this accessible, visually outstanding introduction strikes the perfect balance between theory and practice. By examining text and image in advertising, as well as “high art” versus “popular culture,” it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers).
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About the Author
David Crow was a designer and art director before moving into academia. Today he is the head of the School of Design at Manchester Metropolitan University. His freelance clients included Rolling Stones Records, Virgin Records, Phonogram, and The Royal Shakespeare Company. He lives in Manchester, UK.
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Visible Signs: An Introduction to Semiotics
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Visible Signs: An Introduction to Semiotics (Required Reading Range)
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Bloomsbury Publishing PLC, Switzerland, Lausanne, 2003
ISBN 10: 2884790357
ISBN 13: 9782884790352
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. AVA Academia is a new list of college textbooks, which aims to bridge the gap between traditional text-heavy reference books and the visual eye candy of showcase books. Each title will be written by a leading college professor or lecturer and will be edited to fit into the diverse curricula of art schools and colleges around the world. One of the first titles in this series, "Visible Signs" introduces design students to the fundamentals of semiotics. Basic semiotic theories are taught in most art schools as part of a contextual studies programme, but many students find it difficult to understand how these ideas might impact on their own practice. This text tackles this problem by explaining basic communication terms and theoretical contexts through visual examples of graphic work. Concepts such as signs and signifiers, language and speech are all explored through examples of contemporary graphic design and fine arts. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004801528
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Visible Signs : Art and Design Students
Published by
Bloomsbury Publishing Plc, 2003
ISBN 10: 2884790357
ISBN 13: 9782884790352
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