Introducing the brand-new, extremely visual BASICS series, which will eventually incorporate 5 titles, each representing a fundamental aspect of graphic design. Format, the first entry, concerns the physical dimensions of a product and the space one has to present the graphic elements of a design: the size of a book, the scale of a poster, the folds in a brochure. This instructive handbook examines in detail books, magazines, posters, direct mail, brochures, and Web pages to see how effectively they communicate, how appealing they look, and how strong an impact they make on the user. The original ideas showcased throughout are inspirational.
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Gavin Ambrose, a graphic designer, is the author and designer of books on branding, packaging, and editorial design. He lives in Kent, UK.Review:
"One of the things I have really enjoyed about AVA's books is the selection of images and the various types of paper employed. Not only do your books house valuable content, the content is presented well with great photography - the angle shots, close-uos, etc. I currently use AVA's Basics Design: Format and Print and Finish for my two senior production courses. The heavy use of images with tight definitions and commentary appeal to the students and the type of examples selected by the authors inspire stronger design solutions." Elsi Vassdal Ellis, Western Washington University, USA.
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Book Description AVA Publishing, 2004. Paperback. Book Condition: New. Bookseller Inventory # DADAX2884790519
Book Description AVA Publishing, 2004. Paperback. Book Condition: New. book. Bookseller Inventory # M2884790519
Book Description AVA Publishing, 2004. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P112884790519