Synopsis
Introducing the brand-new, extremely visual BASICS series, which will eventually incorporate 5 titles, each representing a fundamental aspect of graphic design. Format, the first entry, concerns the physical dimensions of a product and the space one has to present the graphic elements of a design: the size of a book, the scale of a poster, the folds in a brochure. This instructive handbook examines in detail books, magazines, posters, direct mail, brochures, and Web pages to see how effectively they communicate, how appealing they look, and how strong an impact they make on the user. The original ideas showcased throughout are inspirational.
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About the Author
Gavin Ambrose, a graphic designer, is the author and designer of books on branding, packaging, and editorial design. He lives in Kent, UK.
Paul Harris is a freelance writer, journalist, and editor, and an author on books about packaging design and design principles. He lives in Chile.
Review
"One of the things I have really enjoyed about AVA's books is the selection of images and the various types of paper employed. Not only do your books house valuable content, the content is presented well with great photography - the angle shots, close-uos, etc. I currently use AVA's Basics Design: Format and Print and Finish for my two senior production courses. The heavy use of images with tight definitions and commentary appeal to the students and the type of examples selected by the authors inspire stronger design solutions." Elsi Vassdal Ellis, Western Washington University, USA.
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Basics Design: Format
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Basics Design: Format
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Basic Design : Format
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Bloomsbury Publishing Plc, 2004
ISBN 10: 2884790519
ISBN 13: 9782884790512
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Paperback. Condition: Very Good. Format: (Basics Design S.) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9782884790512
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9782884790512
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-G-008-02222
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FORMAT (Basic Design Format 1)
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Softcover. Condition: Very Good. Heavy book may require extra postage unless posted within South Africa. Publication of 175 pages. The wraps are a little shelf rubbed. Internally the pages are clean and complete. The binding is excellent. GK. Our orders are shipped using tracked courier delivery services. Seller Inventory # 6rkog
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Format: n. The Shapes and Size of a Book etc.
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