Color Management for Logos: A Comprehensive Guide for Graphic Designers - Softcover

Drew, John; Meyer, Sarah

Softcover

ISBN 10: 2888930218 ISBN 13: 9782888930211

Publisher: Rotovision, 2008

Synopsis

New in paperback!

Logo design is the most commonly requested commercial design. To be successful, designers need the skills and knowledge to create simple, bold graphics. Color Management for Logos is not only a great source of inspiration, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful logos. It offers suggestions for working within budgetary constraints, analyses how to create the right feel for an identity, and illustrates how different color combinations can enhance a logo design.

A consolidated resource, Color Management for Logos arms designers with a thorough understanding of how to communicate with and manage color in all aspects of logo design, from issues of impact and lifestyle message, emotional responses to color, and pre-press requirements, to technical considerations. Dealing with every major color system, for both print and web, this book offers
creative solutions for designing inspiring logos in line with print budgets and client briefs.

About this title

About the Author

John T. Drew (Pomona, CA) is Associate Professor at California State University, and has taught at The University of Utah and Virginia Commonwealth University in the graphic design and visual communications areas.

Along with Sarah Meyer, Drew is the co-author of Color Management for Logos.

Edition details

• Publisher: Rotovision
• Publication date: 2008
• Language: English
• ISBN 10: 2888930218
• ISBN 13: 9782888930211
• Binding: Paperback
• Number of pages: 220