A one-stop color resource for all packaging and graphic designers
Color Management for Packaging covers both theoretical and practical packaging design considerations. Every aspect of color for packaging is explored, including issues of standout, impact, legibility, appetite ratings, emotional responses to color, prepress requirements, technical considerations, and issues of aging and display.
Not only is this a great ideas reference book, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful packaging designs. It shows how to work within budgetary constraints, create the right feel for a product, and create packaging designs that work with a number of different color palettes to accommodate separate product ranges.
A consolidated resource, Color Management for Packaging arms designers with a thorough understanding of how to communicate with and manage color in all aspects of packaging design, and offers creative solutions for designing inspiring packaging in line with print and design budgets.
"synopsis" may belong to another edition of this title.
John T. Drew (Pomona, CA) is Associate Professor at California State University, and has taught at The University of Utah and Virginia Commonwealth University in the graphic design and visual communications areas.
Along with Sarah Meyer, Drew is the co-author of Color Management for Logos.
"About this title" may belong to another edition of this title.
Book Description RotoVision, 2008. Hardcover. Book Condition: New. Bookseller Inventory # DADAX2940361673
Book Description RotoVision, 2008. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P112940361673
Book Description RotoVision. Hardcover. Book Condition: New. 2940361673 New Condition. Bookseller Inventory # NEW7.1765598
Book Description RotoVision SA. Book Condition: New. pp. 224. Bookseller Inventory # 5271778