Synopsis
Discover the secrets of communication for good graphic design
Being able to communicate effectively and persuasively through the mediums of visual and verbal methods is a fundamental concept of design.
Create Impact with Type, Image and Color breaks down the specifics of the different levels of communication into what grabs attention first, what is accessed next and what, on various levels, follows on. Through case studies and practical exercises, it looks at the basic principles of design, as well as essential design considerations and the importance of aesthetics, providing a complete overview of all areas of communication.
Through inspiring examples, it investigates the ways in which information is received by its audience within a variety of print and screen contexts, and the practical exercises allow the reader to develop what they have learnt. All of this serves to provide the designer with the methodology and the practice to design for maximum effect.
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About the Author
Carolyn Knight and Jessica Glaser are partners at the UK firm Bright Pink that serves clients in industries including textile, healthcare and non-profit. Both authors currently lecture at The University of Wolverhampton's School of Art and Design. They have also authored Rockport's successful Layout: Making it Fit. Both live in Stafford, UK.
"About this title" may belong to another edition of this title.
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Create Impact with Type, Image, and Color
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