Items related to What Is Packaging Design? (Essential Design Handbooks)

What Is Packaging Design? (Essential Design Handbooks) - Softcover

Book 4 of 11: Essential Design Handbooks

Calver, Giles

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9782940361885: What Is Packaging Design? (Essential Design Handbooks)

Synopsis

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This is a highly visual, compact-format sourcebook, packed with top international packaging designers' contemporary work, accompanied by essays on the surrounding issues.

What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field.

Design basics such as format, layout, and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing, and legislation.

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About the Author

Giles Calver is the cofounder, design strategist, and managing director of Lippa Pearce Design. He currently works with a broad range of clients developing brand and communication strategies. He lives and works in London.

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Other Popular Editions of the Same Title

9782880466183: What Is Packaging Design

Featured Edition

ISBN 10:  2880466180 ISBN 13:  9782880466183
Publisher: Rotovision, 2003
Hardcover