A Practical Guide to Digital Design - Softcover

Pina Lewandowsky; Francis Zeischegg

Softcover

ISBN 10: 294037323X ISBN 13: 9782940373239

Publisher: AVA Publishing, 2003

Synopsis

A Practical Guide to Digital Design familiarises the reader with the rules that effective graphic design has to follow. Thanks to sophisticated graphic programs, the computer has become a superb tool to design for print and Web. But if there is no sound grasp of the basic rules of design, the glut of possibilities can easily lead to mistakes in style and layout.

Design work is often dismissed as something that anyone with a basic grasp of computers can do without difficulty. As a consequence, non-specialists are often asked to do design work, and the results are disappointingly poor. This book is aimed at those who believe that acquiring the language of visual communication requires a little more than familiarity with a few software packages. By examining the fundamental rules upon which successful design depends, A Practical Readers will discover the 'language of images', developing a sensitivity for structure, proportion, rhythm, colour and contrast.

About this title

About the Author

Pina Lewandowsky is a lecturer at Dresden School for Visual Arts and at several media institutions in the fields of Media Design, Desktop Publishing & Digital Imaging. Francis Zeischegg is a graphic designer, image artist and lecturer at various university and post-graduate institutes in Germany in the Fundamentals of Design and Media Design.

Edition details

• Publisher: AVA Publishing
• Publication date: 2003
• Language: English
• ISBN 10: 294037323X
• ISBN 13: 9782940373239
• Binding: Paperback
• Edition number: 1
• Number of pages: 256