Synopsis
Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design. "Basics Design: Format" provides a detailed guide to successful implementation of format for students and professionals alike.
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About the Author
Gavin Ambrose, a graphic designer, is the author and designer of books on branding, packaging, and editorial design. He lives in Kent, UK.
Review
"One of the things I have really enjoyed about AVA's books is the selection of images and the various types of paper employed. Not only do your books house valuable content, the content is presented well with great photography - the angle shots, close-uos, etc. I currently use AVA's Basics Design: Format and Print and Finish for my two senior production courses. The heavy use of images with tight definitions and commentary appeal to the students and the type of examples selected by the authors inspire stronger design solutions." Elsi Vassdal Ellis, Western Washington University, USA.
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Basics Design 01: Format (Basics Design S.)
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Bloomsbury Academic & Professional, 2005
ISBN 10: 2940373280
ISBN 13: 9782940373284
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Basics Design - Format: 01
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AVA Publishing SA, 2005
ISBN 10: 2940373280
ISBN 13: 9782940373284
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