Synopsis
How can printing and finishing techniques be used to enhance graphic design? Basics Design: Print and Finish explores that question in depth, with complete information that will be valuable to both graphic-design students and practicing designers.
Concepts such as color building, reversing out, tints, shades, gradients, halftones, and computer-to-plate printing are all explained fully, with visual examples for each. Thermography, debossing, embossing, die cutting, varnishing, and other techniques are also covered in detail, with illustrations. Examples from top design studios illuminate the text and inspire readers to use these print and finish techniques in their own work.
"synopsis" may belong to another edition of this title.
About the Author
Gavin Ambrose teaches typographic and information design at the London College of Communication. He has written and designed several books on graphic design, branding, and packaging, including Basics Design: Format. He lives in Kent, England.
Paul Harris is a writer and editor whose work has appeared in magazines on both sides of the Atlantic. His most recent book is Dazed and Confused, a guide to style. He lives in Santiago, Chile.
From the Back Cover
Basics Design: Print & Finish provides an introduction to a variety of printing and finishing techniques, such as letterpress, lithography, computer-to-plate, thermography, varnishing, embossing, debossing and fore-edge printing.
Presentation is everything in graphic design. Such printing and finishing techniques can be used to add value to a design by imbuing it with a range of different visual and tactile qualities. Ultimately, printing and finishing processes unite the different elements of a design in a coherent manner allowing it to achieve its intended purpose.
Basics Design: Print & Finish is itself printed on seven different paper stocks including coated, uncoated, coloured, woodfree and matt allowing the reader to see the results that can be achieved with creative stock selection. The text is supported by a variety of examples and illustrations from the world of contemporary design.
The Basics Design series also includes Format, Layout, Typography, Image, Colour and Grids.
Basics Design: Print & Finish provides an introduction to a variety of printing and finishing techniques, such as letterpress, lithography, computer-to-plate, thermography, varnishing, embossing, debossing and fore-edge printing.
Presentation is everything in graphic design. Such printing and finishing techniques can be used to add value to a design by imbuing it with a range of different visual and tactile qualities. Ultimately, printing and finishing processes unite the different elements of a design in a coherent manner allowing it to achieve its intended purpose.
Basics Design: Print & Finish is itself printed on seven different paper stocks including coated, uncoated, coloured, woodfree and matt allowing the reader to see the results that can be achieved with creative stock selection. The text is supported by a variety of examples and illustrations from the world of contemporary design.
The Basics Design series also includes Format, Layout, Typography, Image, Colour and Grids.
"About this title" may belong to another edition of this title.
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Print and Finish
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ISBN 10: 2940373426
ISBN 13: 9782940373420
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Print and Finish
Published by
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ISBN 10: 2940373426
ISBN 13: 9782940373420
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