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Synopsis
Vision and Values in Design Management explores the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emergent markets.
Throughout the book, David Hands offers contributions from key thinkers and practitioners drawn from both industry and academia to provide an essential guide to the development, key issues and future directions of design management.
"synopsis" may belong to another edition of this title.
About the Author
David Hands is award leader for the MA Design Management course at Staffordshire University, UK. David is also co-author of the recently published book Design Management: Exploring Fieldwork and Applications.
Review
'Well written book, easy to read. Highly relevant to the course I am teaching. This book is recommended to students along with Design Management by Kathryn Best.' Eun-Kyong Baek, De Montfort University, UK. 'Highly relevant and stimulating for MA Design Strategy students.' Ray Holland, Brunel University, UK. 'One of the real appeals of this and other texts in the series is the appeal of the books' layout ... Product examples are refreshingly different from many of the usual examples cited in design-related journals.' Miles Park, University of South Wales, Australia. 'It will definitely be used for future lectures on the Masters course, 'MA Design Practice and Management'. Easy to read and visually pleasing.' Dorothy Evans, Glasgow Caledonian University, UK.
"About this title" may belong to another edition of this title.
- PublisherAVA Publishing
- Publication date2009
- ISBN 10 2940373795
- ISBN 13 9782940373796
- BindingPaperback
- LanguageEnglish
- Number of pages200
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Vision and Values in Design Management
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Vision and Values in Design Management
Published by
Bloomsbury Publishing Plc, 2009
ISBN 10: 2940373795
ISBN 13: 9782940373796
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Softcover
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