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Synopsis
Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.
The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.
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About the Author
Erik Roscam Abbing is a consultant and teacher of design management. Erik is the founder of Zilver brand driven innovation in Rotterdam, where he consults for a variety of international clients in the product and service industries. He also teaches at the school of Industrial Design at the Technological University of Delft, the Netherlands. He is a guest teacher in the Eurib Master of Brand Management program in Rotterdam and at the Design Management program of Hochschule Lucerne, Switzerland, as well as a module coordinator of the Eurib Master of Design Management program.
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Brand Driven Innovation: Strategies for Development and Design (Required Reading Range)
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Branddriven Innovation Strateg
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ISBN 13: 9782940411283
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Brand-driven Innovation: Strategies for Development and Design (Required Reading Range)
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Brand-Driven Innovation: Strategies for Development and Design
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9782940411283. Seller Inventory # 8677274
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Brand-Driven Innovation: Strategies for Development and Design (Required Reading Range)
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9782940411283. Seller Inventory # 9936053
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Brand-driven Innovation: Strategies for Development and Design (Required Reading Range)
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Brand-driven Innovation: Strategies for Development and Design (Required Reading Range)
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Brand Driven Innovation: Strategies for Development and Design (Required Reading Range)
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Brand Driven Innovation: Strategies for Development and Design
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Softcover. Condition: Fine. Leichte Risse. Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This book examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations. Seller Inventory # d46888e0-097c-4c81-80b9-2825b7bf5344
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